• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • GICA
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • GICA
  • CONTACT
1 MIN READ

USA: Kraft Heinz unveils coffee range with caffeine “boost”

June 30, 2017
-
Non-Alcoholic Drinks, North America, Products

Kraft Heinz, one of the world’s largest food and beverage firms, has launched a new range of coffee that allows consumers to adjust the level of caffeine intake.

Marketed under the Maxwell House brand name and available in the US, the Max Boost line offers three different levels of caffeine per cup – 1.25, 1.5 and 1.75 – “without changing the taste or how you prepare it”.

According to Luke Cole, Kraft Heinz director of marketing for coffee: “Younger consumers love the taste of coffee, but are looking to other beverage categories for functional benefits to address their different needs throughout the day”.

Max Boost coffee is offered in US retailers at suggested retail price of $4.29 for roast, ground and instant coffee.

Source: Foodbev

Tags
Kraft Heinz
← PREVIOUS POST
Salad enters the drinks space
NEXT POST →
Lisa Sohanpal, Founder & CEO
Nom Noms World Food

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
USA: Kraft Heinz unveils coffee range with caffeine "boost" - Gama