Kraft Heinz, the multinational food firm, is partnering with spirits giant Diageo to create a new line-up of coffee products in association with the Baileys brand. The product range will include Baileys ready-to-drink cold brew in cans, Baileys roast & ground coffee, and Baileys K-Cup pods and is aimed at bringing “indulgent flavour” to the coffee category. Commenting on the launch, Diageo senior licensing manager Declan Hassett said: “Baileys is …
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Kraft Heinz
Kraft Heinz, the leading US food and drinks firm, has announced a health-oriented makeover for its flagship Heinz ketchup brand, with the introduction of a new variety that contains added vegetables. Marketed as “miraculously offer[ing] the veggies parents love, without compromising the thick and rich HEINZ taste kids love”, Heinz Tomato Ketchup with a Blend of Veggies is said to contain 25% added vegetables (butternut squash and carrot) and 25% …
Kraft Heinz, the US-based food multinational, has announced the acquisition of sauces and dressings firm Primal Kitchen for $200 million. Primal Kitchen is described as a “better-for-you” brand primarily focused on condiments and sauces including mayonnaise, salad dressings and avocado oil, but with growing product lines in snacks and other categories. The brand is claimed to hold leading positions in both e-commerce and natural channels and is expected to generate …
Multinational food and beverage company Kraft Heinz has annoucned an agreement to sell its India brands to consumer health firm Zydus, the personal care arm of Indian pharmaceutical company Cadila Healthcare, for approximately $625 million on a debt free and cash free basis. The portfolio of brands includes Complan, Glucon-D, Nycil and Sampriti. “The sale of this niche business fits into our overall global growth strategy and our focus on investing in …
Kraft Heinz, one of the world’s largest food and beverage firms, has announced an investment of £20 million ($26 million) in its facility in Kitts Green near Wigan in the UK. According to sources, the investment will be spent on modernising the filling and packaging operations, including a high-speed production line capable of filling 1,200 cans of soup and beans per minute, a high-speed weigh filling line and a triple-pack …
US packaged foods firm Kraft Heinz is looking to expand its breakfast portfolio with the launch of Ore-Ida Just Crack An Egg, a product that is claimed to provide hot scrambled egg in less than two minutes. Designed “to help reignite Americans’ love for breakfast”, Ore-Ida Just Crack An Egg is advertised as “the perfect breakfast option for Americans with on-the-go lifestyles” through its “combination of convenience, freshness and great …
Pioneer Foods, a leading South African food manufacturer, has announced that it has agreed a deal whereby it will acquire the outstanding shares in its joint venture with Heinz Foods Proprietary SA, a subsidiary of the US food giant Kraft Heinz, for an undisclosed sum. As a result of the deal, Heinz Foods South Africa will become a wholly owned subsidiary of Pioneer Foods. In addition, Pioneer Foods said it would enter into …
Kraft Heinz, the leading US-based food firm, is to acquire the Cerebos Food & Instant Coffee business from Japanese firm Suntory, according to an article in Retail World. The deal, which excludes the Cerebos Fresh Coffee business, is worth around A$290 million ($227 million) and is expected to be completed in early 2018, subject to regulatory clearance. The Cerebos Food & Instant Coffee units includes leading food brands in Australia and …
Kraft Heinz, one of the world’s largest food and beverage firms, has announced an agreement to sell its cheese plant located in Campbell, NY, USA to Upstate Niagara, a dairy farmer cooperative. The deal, expected to be completed within the next 30 to 60 days, is said to see employment at the site increase to more than 150 jobs over the coming year. “As a dairy cooperative owned by farm families …
Kraft Heinz, one of the world’s largest food and beverage firms, has launched a new range of coffee that allows consumers to adjust the level of caffeine intake. Marketed under the Maxwell House brand name and available in the US, the Max Boost line offers three different levels of caffeine per cup – 1.25, 1.5 and 1.75 – “without changing the taste or how you prepare it”. According to Luke …
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