US-based food and beverage giant Kraft Heinz is to expand in the quick hot meal category by adding a new Heinz Full Of Flavour range for the UK market. These new products will be launched in the form of ‘wet pots’, instant pots and instant sachets.
Kraft Heinz will be launching a Heinz Cous Cous instant dry pot (72g) in a Mediterranean Vegetable flavour, Heinz Pasta instant dry sachets (58g) in a Tomato and Mascarpone flavour, Heinz Pasta microwavable wet pots (330g) with Spanish Chorizo and Italian Pasta flavours as well as Heinz Noodles instant dry sachets (44g) with an Aromatic Thai flavour.
The new launches follow the introduction of Kraft Macaroni & Cheese frozen ready meals in April, with flavours such as Classic, Bacon, Chorizo and Chipotle.
Matt Mill, senior brand manager at Kraft Heinz, said: “The launch of both dry and wet quick hot meals across our trusted Heinz portfolio and exciting Kraft brand provides retailers with a range of on-trend meal solutions that consumers can enjoy across different day parts”.
Source: Forecourt Shop / Talking Retail / Scottish Local Retailer