Unilever is launching a new ice brand called Culture Republick, claimed to be the first premium ice cream in the USA containing probiotics.
The line, which is offered in 1 pint (473ml) tubs, is claimed to contain three billion live active cultures, between 400 and 500 calories, 16-18g of protein, 11-12g of fibre and no artificial sweeteners, and is being offered at a retail price of $3.99 to $4.99.
Initially, Culture Republick ice cream is being launched in seven flavours: Milk & Honey, Turmeric Chai & Cinnamon, Cold Brew & Chocolate Chip, Pistachio & Caramel, Lemon & Graham, Chocolate & Cherry, and Matcha & Fudge.
According to sources, 10% of the brand’s profits will support arts in local communities, and the brand will collaborate with emerging artists to design each tub.
Commenting on the launch, Leslie Miller, marketing director of ice cream at Unilever said: “We believe that humanity could use a bit more brightness. By combining our passions for culture and ice cream, we intend to do our part in making people feel more balanced, inspired and connected”.