• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
1 MIN READ

UK: Unilever to acquire Romanian ice-cream maker Betty Ice

February 1, 2018
-
Europe, Food, Mergers & Acquisitions

Multinational consumer goods firm Unilever has signed an agreement to acquire Romanian ice-cream producer Betty Ice for an undisclosed amount.

Founded in 1994 by entrepreneur Vasile Armenean and with a total turnover of €30 million ($37 million), Betty Ice operates a manufacturing facility in Suceava as well as more than 180 ice-cream kiosks, employing 760 workers in Romania. Betty Ice sells ice cream positioned as standard, premium and super-premium with approximately 60 different product lines.

In a company press release, Unilever said that its South Central Europe Ice Cream division and Betty Ice would operate as a standalone within the wider group.

Commenting on James Simmons, Managing Director Unilever South Central Europe, said: “We are delighted that Betty Ice will join the Unilever family. Betty Ice is a wonderful business, much loved by Romanians. I am also very pleased that Vasile Armenean has decided to join our company. He is an outstanding entrepreneur and he will play an instrumental role in creating a bright future for this new business”.

Vasile Armenean, former Betty Ice owner and new general manager of the partnership, commented: “We are proud that Betty Ice, the number 1 Romanian ice cream brand, will join the portfolio of the number 1 ice cream producer in the world. Our legacy and Unilever’s vision are a perfect match for the future of Betty Ice brand”.

Source: Unilever

 

Discover our latest reports

Tags
Betty Ice
Unilever
← PREVIOUS POST
Canada: Dr. Oetker to close pizza manufacturing facility
NEXT POST →
USA: Hostess Brands buys breakfast assets from Aryzta

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
UK: Unilever to acquire Romanian ice-cream maker Betty Ice - Gama