USA: Unilever to launch Lipton Wellness tea range

FMCG multinational Unilever has launched Lipton Wellness, a new range of tea described as being made with botanicals and blended with essential oils.

The new range, which is being launched in the US, comes in five varieties: Stress Less, a herbal infusion made of cinnamon, chamomile and lavender; Detox, featuring dandelion, nettle and grapefruit; Soothe Your Tummy, with ginger, peppermint and fennel; Bedtime Bliss, featuring chamomile, mint and orange peel; and Daily Support, with turmeric, echinacea and ginger.

“We know we’re all looking for ways to take care of ourselves”, commented Unilever tea director George Hamilton. “Essential oils, supplements and herbs are often part of wellness routines, and now we’ve found a way to incorporate them that’s as simple as brewing a tea bag.  From Stress Less to Detox, our range offers a beautifully crafted experience for everyone, everywhere”

Lipton Wellness Tea is set to be retailed across the US at an RRP of $3.99.

Source: Unilever (via PR NewsWire)