USA: Unilever to acquire Yasso greek yoghurt brand

Unilever, the multinational consumer goods giant, has announced that the company has reached an agreement to acquire Yasso, a US frozen greek yogurt brand.

Yasso offers a range of convenient frozen snacks, including novelty stick bars, chocolate crunch bars, frozen greek yogurt sandwiches and mochi.

Commenting on the acquisition, Matt Close, president ice cream at Unilever, said: “I am delighted to welcome Yasso to the Unilever family. It has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment”.

This acquisition is a great step in the evolution of our Ice Cream portfolio in North America towards high growth spaces” he added. “I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights”.

Yasso CEO Craig Shiesley added: “We are excited to join Unilever and become part of the world renowned family of Ice Cream and Novelties brands. I’m proud of our company growth and we look forward to working with Unilever to expand the global footprint of our incredible brand”.

The deal is expected to be completed in Q3 2023, subject to regulatory approval and other closing conditions. Financial terms were not disclosed.

Source: Unilever