FMCG multinational Unilever has announced the acquisition of Brazilian natural and organic food business Mae Terra for an undisclosed amount.
Founded in 1979, Mae Terra manufactures organic foods and healthfood products, with a portfolio of more than 120 products including organic cereals, cookies, snacks and culinary products.
“Growing at over 30% per year, Mae Terra has a strong brand equity and a clear purpose of making nutritious food accessible to all”, Unilever said in a statement.
“Mãe Terra has a great following in Brazil and strengthens our food portfolio, allowing us to accelerate our expansion in the high-growth naturals and organic segment”, said Fernando Fernandez, president of Unilever Brazil. “With Unilever’s expertise and distribution channels, we can both grow and scale Mãe Terra, helping to realise its mission of bringing healthy and nutritious food to even more people”.