Unilever, the Anglo-Dutch consumer goods giant, has announced it has reached a deal to acquire the US skincare brand Tatcha for an undisclosed sum.
The firm described Tatcha as a modern skincare brand rooted in classical Kyoto rituals, adding that it had become a cult favourite by introducing Japanese skincare to other parts of the world. Tatcha’s product range is based on a formula of green tea, rice and algae, and includes products such as Luminous Dewy Skin Mist, The Silk Canvas primer, The Water Cream moisturizer, and The Deep Cleanse Exfoliating Cleanser. The brand is distributed through prestige retailers, predominantly in the USA.
Commenting on the launch, Vasiliki Petrou, Unilever EVP and CEO Prestige, said: “We are delighted to have Tatcha joining our portfolio of Prestige brands. Inspired by Japanese pure beauty rituals, Tatcha is one of the best performing beauty brands in North America, famous for its exceptional product experience and unique combination of natural ingredients and high product efficacy”.
“We are really looking forward to working with this amazing team and to continuing to grow the brand globally”, she added.