It has been announced that Unilever has partnered up with daraz.pk, an online shopping portal, to become the country’s first online retail solution for consumers.
According to Cosmetics Business, consumers will be able to purchase 66 of Unilever’s beauty and personal care products via the portal. The partnership is said to be an initiative which focuses on increasing revenue share from e-commerce. Pakistan has been identified as a high potential market because of the high mobile penetration and increasing usage of internet across the country.
Amir Paracha, Vice President, Customer Development, Unilever Pakistan, commented: “At Unilever, we believe in the potential of e-commerce and are working to make it one of our core channels for customer outreach. The idea is simple; who wants to go through the hassle of shopping in supermarkets when your favourite Unilever items can be delivered to your doorstep?”
Source: Cosmetics Business