Unilever, the FMCG giant, has announced that it is to buy Australian ice cream maker Weis for an undisclosed sum.
Weis is described as a second-generation Australian ice cream and frozen dessert manufacturer with a variety of ice cream formats including single bar, multi-pack bars, dairy-free sorbet tubs and frozen yoghurt tubs. Unilever said that these products would continue to be made in the firm’s factory in Toowoomba, Queensland post acquisition.
Unilever Australia & New Zealand CEO Clive Stiff said: “We are delighted to bring Weis’ exciting and delicious range into our portfolio, adding another Australian favourite to our leading ice cream range. This acquisition will bring Weis the benefits of scale, strong market access and ice cream category expertise to help take the business to the next level in its growth”.
Weis Managing Director Julie Weis added: “Our family made this decision because Unilever demonstrated their understanding of our brand, our products and how important our people and the Toowoomba manufacturing site are in ensuring Weis’ success into the future. In addition Unilever’s scale will enable greater market access and growth that will provide opportunities for our extended Weis family of staff, suppliers, customers and of course our wonderful consumers”.