India: Hindustan Unilever to sell Annapurna and Capitan Cook brands

Hindustan Unilever Ltd (HUL), Unilever’s Indian subsidiary, has announced it has sold its atta and salt business under the Annapurna and Capital Cook brands to Uma Global Foods and Uma Consumer Products, both subsidiaries of Reactivate Brands International.

The sale is part of HUL’s strategy to divest non-core categories and focus on the growth of its packaged foods business of dressings, scratch cooking and soups, the company said in a statement.

“We are delighted to bring Annapurna and Captain Cook into our portfolio”, said Ashok Vasudevan, co-founder of Uma Global Foods. “Both these brands have a long history of providing high-quality food products to Indian consumers. We are confident of scaling them up and expanding globally, leveraging founders’ experience. These brands fit well with our mission to promote affordable wellness”.

Source: Hindustan Unilever Ltd