Unilever, the FMCG multinational, has announced that it has received a undisclosed offer from Dr. Oetker, the German pizza, desserts and culinary aids firm, to acquire its Alsa baking and dessert business.
Alsa, which was acquired by Unilever in 2010, manufactures over 50 baking products for the French market including pastry aids, recipe mixes and jams for cake fillings.
Commenting on the announcement, Didier Muller, general manager Dr. Oetker France, said: “Alsa is a brand whose know-how and product quality perfectly complement our product range. We would be happy to welcome Alsa into Dr. Oetker’s group. Our goal is to pursue the brand’s growth and development both in France and internationally, based on its know-how and innovation capabilities”.
Unilever France general manager Bauke Rouwers added: “In the context of our global strategy to accelerate long term, sustainable value creation, the baking and desserts category is not part of Unilever’s evolving core portfolio. We are confident that under Dr. Oetker’s ownership and support, Alsa (…) would be able to progress to its full potential”.
The deal would include the Alsa manufacturing unit located in Ludres, France.
Source: Unilever / Foodbev
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