Italy: Barilla to team up with Unilever

Leading Italian food company Barilla and Unilever’s brand Algida have entered into a strategic agreement to sell ice cream and snacks in Italy.

The deal makes an opportunity for Unilever to expand its offer with new products while Barilla will increase the demand for biscuits and snacks especially in the summer season and allowing the company to compete with large foreign groups.

Francesco Del Porto, Barilla’s Head of Italy Region said, “We are convinced that the ice cream market offers interesting prospects and we know that we have brands and products that are of great interest to the Italian consumer”.

According to sources, the partnership will be effective from January 2022 operating in Italy with the aim of expanding to the rest of Europe.

Source: Reuters