UK: Calbee UK to complete £5 million investment in Seabrook facilities

Calbee UK manufacturer of Seabrook crisps has completed a £5 million investment into two manufacturing facilities to meet the increasing demand of consumers.

The investment comes after the company reported like-for-like growth in its financial results boosted by growing demand for the crips brand.

“The real credit for our performance goes to the team we have at Calbee UK. It’s been an incredibly hard time for all food manufacturers but I am particularly proud of how the team here has pulled together and responded to the multiple challenges we have faced,2 said Daniel Woodwards, group managing director at Calbee UK. “Our investment programme had three key simple aims – to increase the volumes our factories could produce, increase capabilities so that we can innovate within the snacking category and increase brand investment to create a rise in demand for our products”.

Source: Insider Media Limited