Italian food producer Barilla has announced that the company is investing €1 billion ($1.09 billion) in a bid to expand both domestically and internationally. According to an article in Corriere Della Sera, the company is intending to allocate half of the total to its Italian business, boosting its competitive position and assisting efforts at internationalization. In addition, Barilla is claimed to be planning a new base in the Netherlands from …
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Leading Italian food company Barilla Group has announced the acquisition of the bakery brand Back To Nature from B&G Foods. The acquisition of Back To Nature follows the strategy of Barilla to build a strong multi-brand bakery platform in the United States. Founded in 1960, Back To Nature has a portfolio of plant-based, non-GMO cookies, crackers, granola and nuts & trail mix categories. “At Barilla, we aspire to build a …
Leading Italian food company Barilla and consumer goods multinational Unilever have entered into a strategic agreement to sell ice cream and snacks in Italy, according to a Reuters report. The deal, agreed between Barilla and Unilver’s Algida division, will reportedly tap into increased demand, especially in the summer season, and allow Barilla to compete with larger overseas companies. Francesco Del Porto, head of the Italy Region at Barilla, said: “We are convinced that …
Leading Italian food company Barilla has acquired the Capelli dry pasta company in Canada from Spanish firm Ebro Foods for C$165 million ($130 million). The Capelli pasta business includes the Capelli, Lancia, and Splendor brands and a manufacturing plant in Montreal. “We’re leading the charge in transforming the pasta category, and as a category leader worldwide, it’s our mission to be an architect of growth” ,said Claudio Colzani, chief executive …
Italian pasta and sauce company Barilla has announced the acquisition of a majority stake in Pasta Evangelists, a startup that delivers fresh pasta meal kits to homes in the UK. Founded in 2016, Pasta Evangelists delivers boxes of fresh pasta meal kits directly to clients and also distributes pasta and sauces through digital platforms and a physical outlet. According to Barilla, the acquisition, made through its venture firm BLU1877, represents …
Italy’s leading pasta manufacturer Barilla has announced plans to invest €50 million ($55 million) over the next 10 years to updgrade its Pedrignano factory and its distribution centre near Parma. According to an article in Il Sole 24 Ore, the investment will be used to improvethe Pedrignano pasta facility, which is considered the world’s largest dry pasta plant. The facility currently produces 104 types of pasta, exporting 65% of its …
Italy’s leading pasta maker Barilla is expanding its factory in Rubbiano to increase production of pasta sauces. The investment of €50 million (£53 million) adds to an initial €40 million ($42 million) investment made in 2012 to build the plant, which will be completed by 2018. The expansion, which comes after the factory hit its maximum production capacity in December 2016, will allow the manufacture of more than 122,000 tonnes per year …
Gama spoke to Giacomo Canali, Packaging Research & Innovation Manager, Barilla. What key trends do you expect to shape food innovation in 2015? More and more food products will be tailored to specific needs, meeting a range of consumer requirements and allowing the company to be present in different channels, with the main goal of achieving better volumes and increasing group sales. At the same time, there is a need …
Italian pasta company Barilla Group has announced the launch of its new “Pasta Pronto” brand, designed to meet the needs of Chinese consumers. Through the new launch, Barilla intends to offer an authentic and convenient taste of Italy, the company said. Pasta Pronto is specifically aimed at busy modern Chinese consumers, allowing them to prepare a dish of Italian pasta in just 5 minutes. Paolo Barilla, Deputy Chairman, Barilla Group …
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