USA: Barilla Group to acquire bakery brand Back To Nature

Leading Italian food company Barilla Group has announced the acquisition of the bakery brand Back To Nature from B&G Foods.

The acquisition of Back To Nature follows the strategy of Barilla to build a strong multi-brand bakery platform in the United States.

Founded in 1960, Back To Nature has a portfolio of plant-based, non-GMO cookies, crackers, granola and nuts & trail mix categories.

“At Barilla, we aspire to build a long-term and significant presence in the U.S. baking industry and this operation reminds me of when we first started our journey with pasta over 25 years ago and we are now the market leader. The acquisition of Back to Nature is a key step for this exciting journey”, said Guido Barilla, Chairman of the Barilla Group. “We focus all our business activities and products on health and indulgence and hence Back to Nature was a natural choice. We are excited to see how our efforts will evolve in the future”.

Barilla is an international family-owned food company founder in 1877, leading in pasta and bakery products with representation in over 100 countries.

Source: Barilla