USA: Unilever to acquire Onnit

Unilever, the Anglo-Dutch consumer goods giant, has announced that the company has reached an agreement to acquire Onnit, a holistic wellness and lifestyle firm based in Austin, Texas.

According to Unilever’s press release, Onnit’s supplements are the foundation of the brand’s portfolio, and its products are made with high-quality ingredients to provide benefits such as improved cognitive function, mood, relaxation, gut health, and immunity support. Onnit also offers functional nutrition, fitness essentials, and a digital platform with fitness information.

Peter ter Kulve, president of home care and health & wellbeing at Unilever, said: “Onnit is a leading brand in the fast-growing nootropics segment. With its holistic health offering and digital-first model, Onnit perfectly complements our growing portfolio of innovative wellness and supplement brands that include OLLY, Equilibra, Liquid I.V., and SmartyPants Vitamins”.

Aubrey Marcus, founder of Onnit, said: “I am so proud of what we have accomplished, and now, with Unilever’s scale and presence, we are one step closer to inspiring millions more to take charge of their health and wellbeing”.

The terms of the deal were not disclosed.

Source: Unilever press release