USA: Unilever to acquire hydration powder mix company Liquid I.V.

Unilever, the multinational consumer goods giant, has announced the acquisition of Liquid I.V., a California-based hydration powder mix company.

Liquid I.V. is a health-science nutrition and wellness company that produces electrolyte drink mixes such as Hydration, Energy, and Sleep, distributed across the country. The company uses cellular transportation technology to quickly deliver water and nutrients to the bloodstream.

Brandin Cohen, founder and CEO of Liquid I.V., said: “We are excited to work together with Unilever to scale the brand and amplify Liquid I.V.’s mission to help people everywhere live better lives – to optimise the body, hydrate those in need, and better the planet”.

“Liquid I.V. is an impressive and innovative brand in the fast-growing health, wellness and personal nutrition space. Liquid I.V. shares Unilever’s purpose to improve people’s health and wellbeing, as well as our ambition to create sustainable products that have a positive social impact”, added Fabian Garcia, president of Unilever North America.

The terms of the deal were not disclosed.

Sources: Unilever Press Release