USA: Unilever to acquire hydration powder mix company Liquid IV

Unilever, the multinational consumer goods giant, has announced the acquisition of Liquid IV, a California-based drinks concentrate company.

Liquid IV is described as a health-science nutrition and wellness company that produces electrolyte drink mixes called Hydration, Energy, and Sleep, distributed across the USA. The company uses cellular transportation technology to quickly deliver water and nutrients to the bloodstream, Unilever said.

Brandin Cohen, founder and CEO of Liquid IV, said: “We are excited to work together with Unilever to scale the brand and amplify Liquid I.V.’s mission to help people everywhere live better lives – to optimise the body, hydrate those in need, and better the planet”.

“Liquid I.V. is an impressive and innovative brand in the fast-growing health, wellness and personal nutrition space”, added Fabian Garcia, president of Unilever North America. “Liquid I.V. shares Unilever’s purpose to improve people’s health and wellbeing, as well as our ambition to create sustainable products that have a positive social impact”.

The terms of the deal were not disclosed.

Sources: Unilever