US-based manufacturer of branded and private label biscuits Jimmy’s Cookies has entered into an agreement to acquire artisan bread brand Ecce Panis from Campbell Soup.
The acquisition includes Ecce Panis’ bakery facility, which will double Jimmy’s Cookies’ manufacturing capacity for its gourmet biscuit business.
“The addition of the Ecce Panis brand is consistent with our strategy to drive growth through expanding and diversifying our product line”, said Howard Hirsch, CEO, Jimmy’s Cookies. “Artisan breads represent a fast-growing segment of the bakery category and will complement our cookie business, providing customers with a full range of premium baked goods from a trusted partner”.
“We are pleased we were able to find a buyer that sees the value and the potential of this brand and the talented team at the East Brunswick bakery”, a Campbell Soup spokesman added.
Financial terms of the acquisition, which is expected to close at the end of January, were not disclosed.
Source: Deli Market News