• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
1 MIN READ

Brazil: Pepsico in negotiations to acquire Vigor – reports

March 10, 2017
-
Latin America, Mergers & Acquisitions

Food and soft drinks giant PepsiCo has reportedly opened negotiations to acquire Vigor, a Brazilian dairy company owned by J&F group.

According to Valor, PepsiCo has made two proposals to acquire the dairy company but up to this moment there was no consensus on the value of the transaction. The last value offered was reportedly approximately R$6 billion ($1.91 billion), which is equivalent to one year of Vigor’s revenues.

Industry sources say that J&F aims to exit the dairy segment, in order to focus on other areas such as baking. For PepsiCo the investment in Vigor would be a way to reduce their dependence on the soft drinks segment, worldwide sales of which are said to be on the decline. The multinational already owns dairy operations in Russia, Eastern Europe and Germany.

Besides Pepsico, French firm Lactalis and other companies in the dairy space have reportedly been approached by J&F regarding the opportunity to buy Vigor.

The acquisition of Vigor would be PepsiCo’s largest purchase in the Brazilian market.

Source:Valor

Tags
J&F
PepsiCo
← PREVIOUS POST
Austria: Nestle to close plant in Linz
NEXT POST →
Mexico: Henkel to acquire Nattura Laboratorios

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
Brazil: Pepsico in negotiations to acquire Vigor - reports - Gama