US food and beverage company PepsiCo has announced the launch of Driftwell, a new relaxation drink that contains l-theanine. According to Beverage Daily, the “enhanced water beverage” went from concept to execution in under a year, and was part of the firm’s internal program “The Next Big Idea”, which uses an online platform for employees to team up and develop new innovations. The non-carbonated drink, designed to help consumers to …
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PepsiCo
Frito-Lay, the snacking division of PepsiCo, has announced the investment of $200 million to expand its production facility in Perry, Georgia. With more than 1,000 employees, this production facility is the largest factory of the company operating in the US. According to the sources, the investment will add two production lines to the factory, creating 120 new jobs. A strategic space will be also created, for a future manufacturing line …
US multinational food and beverage company PepsiCo, has announced its plans to invest $100 million in Egypt this year, to expand its activities in the country. This investment is part of a 4-year commitment to invest a total of $515 million in the Egyptian market. As part of the investment, the company will expand the production lines of two of its subsidiaries from the food industry, Pepsi Cola Egypt and …
Orkla, the Scandinavian consumer goods giant, has announced the acquisition of Havrefras Brand, a breakfast cereal brand from PepsiCo, for an undisclosed sum. Created in 1959, Havrefras brand has been part of PepsiCo’s portfolio since the acquisition of The Quaker Oats Company in 2001. According to sources, this acquisition is in line with Orkla’s strategy of further developing a portfolio with a strong health profile. The deal will not include …
Indian company, Tata Consumer has announced the acquisition of PepsiCo’s stake in NourishCo Beverages for an undisclosed sum. Created in 2010 by the two companies, NourishCo Beverages is a 50:50 joint venture, focused on the healthy hydration market in India. According to sources, this deal allows Tata Consumer to widen its portfolio in the food and beverages space as well as strengthen its position on that Indian market. Sunil D’Souza, …
PepsiCo, the global snacks and drinks giant, has announced the launch of Doritos Stax, in a triangular-shaped canister for its tortilla chip snack. The product will be available at the end of April, in three flavours – Ultimate Cheese, Sour Cream & Onion, and Mexican Chilli Salsa– with an RRP of £2.50 for 170g package. Commenting on the launch, PepsiCo’s marketing director for snacks Clafoutie Sintive, said: “Historically, canister snacks …
PepsiCo, the US based drinks and snacks giant, has announced the acquisition of Rockstar Energy Beverages for $3.85 billion. Founded in 2001, Rockstar Energy Beveragesproduces beverages that are designed for those who lead active lifestyles, offering over 30 flavours at convenience and grocery stores in more than 30 countries. Through the deal, PepsiCo is aiming to cement its presence in the fast-growing drink energy category, adding Rockstar to its portfolio …
PepsiCo, the US multinational food and beverage maker, has announced the acquisition of snack brand Be & Cheery from the Chinese company Haoxiangni Health Food for $705 million. Founded in 2003 and headquartered in Hangzhou, Be & Cheery is one of the largest online snacks companies in China and reported revenues of approximately 5 billion RMB ($710 million) in 2019. It is said to have product offerings across nuts, dried …
PepsiCo, the US-based snack foods firm, has taken a significant stake in the Ethiopian crisp firm Senselet. Veris Investments, the private equity fund which founded Senselet in 2015, said it would continue to maintain a minority interest in the firm and would partner with PepsiCo to further grow the business and develop potato sourcing programmes in Ethiopia. Distributed in Addis Ababa and other large Ethiopian cities, Senselet’s flagship Sun Chips …
PepsiCo, the leading food and drinks multinational, has announced it has entered a definitive agreement to acquire BFY Brands, the makers of the PopCorners snack line, for an undisclosed sum. The firm said the addition of BFY Brands would expand Frito-Lay’s snacking portfolio and “further deliver on its Winning with Purpose vision to offer consumers more positive nutritious options”. PopCorners is descirbed as a high growth, better-for-you popped corn snack sold in …
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