PepsiCo has announced that it has opened a new baking category innovation centre in Apodaca, Nuevo Leon, Mexico, with the aim of driving new product innovations across the company’s brand portfolio.
In a statement, PepsiCo described the new facility as being equipped with an advanced culinary center and development laboratories focused on creating and tailoring new baked products for distinct consumer benefits and taste preferences in Mexico and in PepsiCo markets around the world, and developing new capabilities to drive sustained growth in the baking goods category.
The facility will house a pilot manufacturing plant that will allow product developers and engineers to quickly test new ideas, the company added. More than 100 people from diverse backgrounds, including chefs, nutritionists, food scientists and baking technology experts will be employed at the site.
“The investments we’ve made to strengthen our global research and development capabilities are driving successful new innovation across PepsiCo’s global food and beverage portfolio,” said PepsiCo’s Chairman and CEO Indra K. Nooyi.
“Mexico is an attractive food and beverage market with great potential for future growth,” she added. “Mexico is a cradle of innovation for PepsiCo globally and this new center will fuel a wide range of exciting new PepsiCo products.”