PepsiCo, the global food and beverage company, has launched Wow, a new better-for-you snacking masterbrand in the UK. The range brings together reformulated, non-HFSS (high in fat, salt, or sugar) lines from its established Wotsits and Snack a Jacks brands. Developed to provide healthier options across family snacking occasions, the portfolio features three distinct multipack varieties: Wotsits Real Cheesy, Wotsits Lightly Salted and Snack a Jacks Apple & Cinnamon. Both …


















































































