Denmark: Carlsberg expands strategic partnership with PepsiCo

Carlsberg, the Danish brewery group, has announced a new agreement with PepsiCo, the US-based food and beverage giant, to become its exclusive bottler across the Nordic and Baltic regions.

Beginning on 1st January 2029, Carlsberg will assume responsibility for the production, sale and distribution of the PepsiCo portfolio in Denmark, Finland, Latvia, Estonia and Lithuania. This development extends a strategic collaboration that has spanned more than 25 years in Sweden and Norway. Consequently, Carlsberg’s current bottling agreements with Coca-Cola in Denmark and Finland will be terminated upon their expiry on 31st December 2028.

The expansion follows Carlsberg’s 2024 acquisition of Britvic, the UK-based soft drinks manufacturer, which is the primary partner for PepsiCo in the UK and Ireland. Once the new agreement takes effect, Carlsberg will hold bottling appointments for PepsiCo in 10 markets across Europe and Asia.

Carlsberg Group CEO Jacob Aarup-Andersen commented: “We’re very pleased that we’ll become the sole PepsiCo bottler in the Nordics and the Baltics. This is an exciting move, solidifying our longstanding strategic partnership with PepsiCo”.

Silviu Popovici, CEO of PepsiCo Europe, added that the collaboration would provide “new growth opportunities for both parties”.

Source: Carlsberg