Carlsberg, the Danish brewing giant, has entered into an agreement with Sapporo, the Japanese beverage company, to form a major strategic joint venture across Southeast Asia and Hong Kong, alongside a partnership in the UK. The joint venture will encompass Carlsberg’s existing operations in Hong Kong, Singapore, Malaysia, Laos, Vietnam and Cambodia, holding perpetual exclusive rights to produce and distribute Sapporo Premium Beer across these markets. Additionally, Sapporo will licence …



















