• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
1 MIN READ

USA: PepsiCo launches organic Doritos

September 13, 2017
-
Food, North America, Products

Frito-Lay, the snacks division of food and beverage multinational PepsiCo, is aiming to reach out to new audiences with the launch of organic Doritos tortilla chips.

According to a report in the Chicago Tribune, the move is part of a strategy to identify Frito-Lay brands as being more natural and healthy.

Organic Doritos are being introduced under the Simply banner – a product range that includes Cheetos, Doritos, Lay’s and Tostitos branded products formulated to be free from artificial colours and flavours.

“The notion of clean and simple is very important to a segment of consumers”, Frito-Lay chief marketing officer Jennifer Saenz is quoted as saying. “They’re searching for that”.

Organic Doritos come in a White Cheddar flavour and have USDA organic certification.

Source: Chicago Tribune / PepsiCo

Tags
PepsiCo
← PREVIOUS POST
Italy: Nestle invests in Buitoni plant
NEXT POST →
Germany: Sir Plus opens store for ‘rescued food’

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
USA: PepsiCo launches organic Doritos - Gama