• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
1 MIN READ

US: PepsiCo and Muller end yoghurt joint venture

December 18, 2015
-
Food, Mergers & Acquisitions, North America

PepsiCo, the leading food and drinks firm, has announced that it is leaving the US yoghurt category by ending a joint venture it had established through its Quaker brand.

In a statement, PepsiCo said that it would be abandoning the joint venture established with the Theo Muller Group, which led to the creation of a co-branded yoghurt under the Müller Quaker in 2012.  The firm commented: “After determining that the business was not meeting expectations in a competitive and dynamic marketplace, it was mutually agreed by PepsiCo and the Theo Muller Group to be in our best interests to exit the joint venture”.

Despite the decision taken in the US, PepsiCo continues to operate in the dairy sector in other markets including Russia, Brazil and the Middle East.

Source: Ad Age 

Tags
PepsiCo
← PREVIOUS POST
Gama Innovation Award: Nepia Deodorizing Toilet Paper
NEXT POST →
Chocolate joins the party with sparkling wine launch

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
US: PepsiCo and Muller end yoghurt joint venture - Gama