USA: Pepsico launches Tropicana Essentials Probiotics

PepsiCo, the US food and drinks firm, is expanding its Tropicana fruit juice range with the launch of "a 100% juice with one billion live and active cultures per serving".

Described as combining the goodness of 100% juice with the functional benefit of probiotics, Tropicana Essentials Probiotics is said to contain more than the recommended daily value of Vitamin C in each 8oz serving and to be free from added sugar, preservatives and artificial flavours.

"We are thrilled to be the first to bring probiotics more commonly seen in yogurts, supplements and kombuchas to the mainstream juice aisle", said Björn Bernemann, vice president and general manager for Tropicana North America. "As a heritage brand rooted in innovation, Tropicana is dedicated to launching significant innovation within the rapidly evolving health and wellness space".

Tropicana Essential Probiotics will be available in selected outlets in the US from October, in both single-serve and multi-serve formats. The varieties available are Strawberry Banana, Pineapple Mango and Peach Passion Fruit.

Source: PepsiCo (via BusinessWire)