FMCG giant PepsiCo has announced it is investing 200 million SAR ($53.3million) to upgrade a snacks facility in Saudi Arabia.
According to sources, the facility is located in the Eastern city of Dammam and the investment will enable an increase in production capacity to meet growing demand on both local and export markets. On its website, PepsiCo Kingdom of Saudi Arabia (KSA) describes itself as major export hub for PepsiCo in the Middle East, serving Gulf Cooperation Council (GCC) states in addition to Jordan and Iraq
The investment is said to be part of the Saudi Arabia Vision 2023 strategy, which aims to “enhance the Saudi agricultural sector and boost sustainable food production in the Kingdom”.
PepsiCo manufactures Lay’s branded products, Doritos and Quaker Oats in Saudi Arabia, as well as the local crisp brand Tasali.
The expansion is expected to be finalised in 2024.
Source: Just Food / PepsiCo