US multinational food and beverage company PepsiCo, has announced the launch of a new functional drink that contains L-theanine, designed to help consumers relax.
According to Beverage Daily, the Enhanced Water Beverage went from concept to execution in under a year, being part of the firm’s internal program ‘The Next Big Idea’, which uses an online platform for employees to team up and develop new innovations.
The non-carbonated drink, aiming to help consumers to unwind and relax, has a ‘spa inspired’ flavour of Blackberry & Lavender, is presented in a 7.5oz (222ml) can and is claimed to contain 200ml of L-theanine, magnesium and to be calorie and sugar-free.
Driftwell is planned to launch in the US in December 2020, with a suggested retail price for a 10 pack of $17.99 online and the product is set to hit shelves in select markets at the beginning of 2021.
Source: Beverage Daily