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US food and beverage company PepsiCo has announced the launch of Driftwell, a new relaxation drink that contains l-theanine.
According to Beverage Daily, the “enhanced water beverage” went from concept to execution in under a year, and was part of the firm’s internal program “The Next Big Idea”, which uses an online platform for employees to team up and develop new innovations.
The non-carbonated drink, designed to help consumers to unwind and relax, has a “spa inspired” flavour of Blackberry & Lavender. It is presented in a 7.5oz (222ml) can and is claimed to contain 200ml of l-theanine, magnesium and to be calorie and sugar-free.
Driftwell is planned to launch in the US in December 2020, with a suggested retail price of $17.99 online for a 10 pack. The product is also set to hit shelves in select markets at the beginning of 2021.
Source: Beverage Daily
