Plant-based foods company Vivera has announced an investment of €30 million ($36 million) to expand its Dutch facility and meat alternative production, according to a FoodBev report.
The investment, which will be made over the next three years, is reportedly being made in response to the increasing demand for plant-based food suitable for vegetarians and vegans.
Founded in 1990, Vivera is a manufacturer of meat alternatives such as burgers, steak, mince, bacon, and chicken substitutes.
Vivera CEO Willem van Weede said: “The switch from animal products to plants isn’t just a passing trend, it’s a major change in how people around the world are choosing to eat, and in the values and identity they hold. Plant-based eating is now the new normal, as consumers realise that life is better when you eat less meat”.