PepsiCo has unveiled four new flavours for its AMP Energy brand line in the USA. New Strawberry Limeade, Passionfruit, Blueberry-White Grape Zero and Watermelon Zero join the existing Original and Cherry Blast variety.
Greg Lyons, vice president of marketing, AMP Energy, commented on the release by saying: “We knew energy drink fans were craving some serious flavour innovation in the category. So we made flavor our number one priority when rolling out these four delicious new AMP Energy products”.
According to sources, product packaging has also been updated using vibrant colours and images to highlight the “unexpected” fruit flavours found within each can.
AMP Energy has 156 milligrams of caffeine per 16-ounce can while sugar-free AMP Energy Zero has 157 milligram of caffeine per can and is sweetened with sucralose and acesulfame potassium.
Source: FoodBev / CSPNet