Global snacks and drinks giant PepsiCo is set to acquire the upscale UK crisps brand Pipers, with the deal due to be completed in early 2019 subject to regulatory approval.
Founded in Lincolnshire in 2004, Pipers claims to focus on using local ingredients to deliver “the best taste and quality possible”. It supplies hotels, pubs and restaurants as well as selected retail outlets such as delis and farm shops.
PepsiCo said it planned to accelerate the growth of the Pipers business in the UK, as well as to continue the develop the growth of export markets. Pipers currently exports to 37 countries in Europe and North America.
Commenting on the deal, PepsiCo UK general manager Ian Ellington said: “Pipers share our uncompromising commitment to delivering on taste and quality and we’ve long-admired their entrepreneurial spirit. The Pipers’ brand has a strong proposition within the market, with stand-out taste, flavours and appeal”.
The Pipers acquisition comes hot on the heels of PepsiCo’s deal to buy the Health Warrior brand in the USA.
Source: Walker Morris / BBC / Pipers