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Global brewer Heineken is investing €28.9 million ($32.9 million) to boost production at its brewery at La Valentine, near Marseille, France, according to a Business Insider France report.
The expansion works, which are set to begin at the start of 2019 and run for one year, will reportedly increase capacity at the site by 35% to 450,000 hectolitres. The upgrade will also enable production of the Desperados beer brand at the site. Currently, Heineken’s Schiltigheim brewery is the firm’s only site producing Desperados beer in France.
Commenting on the move, Heineken France president Pascal Sabrié said: “La Valentine was acquired by Heineken in 1988 and serves the south of France from Nice to the Atlantic coast – one of the most dynamic regions of the country for beer consumption”.
Business Insider France notes that Heineken’s investment follows Carlsberg’s August announcement that it would be investing around €100 million in its Kronenbourg facility in Obernai.
Source: Business Insider France
