Heineken, the Dutch beer giant, has announced plans to double its manufacturing capacity in Brazil to meet rising demand, according to a New Trade report quoting Valor Economico. The company is said to be investing R$985 million ($247 million) to expand capacity at its Araraquara, Itu and Jacarei sites in Sao Paulo, as well as factories at Alagoinhas in Bahia and Ponta Grossa in Parana. The move reportedly follows double-digit growth …
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Vrumona, a Dutch soft drinks firm, is entering the syrups category with a 51% stake in the cordial brands Ranja and Limeau. Manufactured since 1921, Ranja syrups are available in strawberry, orange, raspberry and reine claude (greengage flavours). They are promoted as “real” and “pure” syrups that are free from artificial sweeteners, colours and preservatives. Advertised as “syrup from Amsterdam”, Limeau syrups come in Cranberry, Ginger Ale and 4 Fruits varieties …
Global brewer Heineken is investing €28.9 million ($32.9 million) to boost production at its brewery at La Valentine, near Marseille, France, according to a Business Insider France report. The expansion works, which are set to begin at the start of 2019 and run for one year, will reportedly increase capacity at the site by 35% to 450,000 hectolitres. The upgrade will also enable production of the Desperados beer brand at …
Multinational brewer Heineken has announced the signing of a non-binding agreement with China Resources Enterprise (CRE) and China Resources Beer (CR Beer) that will strengthen the Dutch firm’s presence in the Far East. The $3.1 billion agreement will create a long-term strategic partnership in which Heineken will become a 40% minority partner of CRH Beer, the Chinese beer market leader and controller of CR Beer. Under the terms of the …
Heineken, the global beer giant, has acquired a minority stake in UK-based Beavertown for £40 million ($55 million). The cash injection is said to be targeted at buiilding a new 125,000 sq ft plant that will allow Beavertown to increase its brewing capacity tenfold, up to a total of 450,000 hl. It is estimated the facility will create around 150 jobs while the current site in Tottenham will be used …
Dutch brewer Heineken is expanding its presence in Central America with the acquisition of a minority stake in Belize Brewing, the leading beer firm in Belize. Belize Brewing is a subsidiary of Bowen & Bowen, which has been an importer and distributor of Heineken brands including Heineken, Amstel and Red Stripe in Belize since 2016. The firm also produces the market leading beer brand Belikin. Commenting, on the deal Marc Busain, President Americas at …
Multinational Dutch brewer Heineken has announced the launching of a new cider brand exclusively for the Irish market Developed by Heineken Ireland, Appleman’s is said to be haven specifically made to suit Irish consumer taste preferences and is described as “beautifully simple, perfectly balanced and effortlessly refreshing cider”. The company claims that the new cider is twice pressed “by fourth generation Cider Masters” and thus offers a taste that is …
Heineken, the global beer giant, has announced that laid the foundation stone of its first brewery in Mozambique following an investment of $100 million. Located in the province of Maputo, the brewery will have a production capacity of 0.8 million hectolitres and will brew beers for domestic consumption, with operations expected to begin by the first half of 2019. Heineken has been operating in Mozambique since 2016 via a sales and …
Mexican beverage company FEMSA has announced the sale of a 5.24% stake in beer firm Heineken. According to Heineken, FEMSA has divested 22,485,00 shares in Heineken NV, which represents 3.90% of the issued share capital, at a price of €84.50 ($101.28) per share, and 7,700,00 shares in Heineken Holding NV, representing 2.67% of the issued share capital, at a price of €78 ($93.49) per share. The sale of around €2.5 …
US-based multinational beermaker Molson Coors has signed an agreement with multinational Dutch brewer Heineken for the import and distribution of the Sol brand in the US. The 10-year agreement will allow MillerCoors, the US division of Molson Coors, to import, market and distribute the Sol brand in the US market. According to a Foodbev report, the agreement givesboth companies the opportunity to focus on key areas of growth within their respective …
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