South Africa: Heineken signs a deal to acquire Stellenbrau

The South African arm of the multinational brewer Heineken has acquired Stellenbrau, a craft beer producer, for an undisclosed amount.

Established five years ago, Stellenbrau has a portfolio that includes four signature beers: Craven Craft Lager, Jonker’s Weiss, Alumni Ale and Governor’s Red Rooibos Lager.

Heineken South Africa MD Ruud van den Eijnden commented “Stellenbrau was a natural fit, as it is what Heineken was 150 years ago, sharing the same essential values – a love of and pride in producing great beer and an entrepreneurial spirit. We are excited to welcome the entire team to the Heineken family. Heineken wants Stellenbrau to keep doing what it does best, as the group has no plans to ‘corporatise’ the brewery”.

Sources: Supermarket & Retailer