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1 MIN READ

USA: Molson Coors to distribute Sol brand

June 7, 2017
-
Alcoholic Drinks, Manufacture & Distribution, North America

US-based multinational beermaker Molson Coors has signed an agreement with multinational Dutch brewer Heineken for the import and distribution of the Sol brand in the US.

The 10-year agreement will allow MillerCoors, the US division of Molson Coors, to import, market and distribute the Sol brand in the US market.

According to a Foodbev report, the agreement givesboth companies the opportunity to focus on key areas of growth within their respective portfolios.

In a statement, Molson Coors CEO and President Mark Hunter said: “Given the steady growth of the Mexican import segment in the US over the past few years, the addition of Sol represents a key addition to our portfolio”.

Established in 1899, Sol is a pale lager with an ABV of 4.5% that has been part of Heineken’s US portfolio since 2004. As a result of the new agreement, the beer will continue to be brewed in Mexico.

Source: FoodBev

Tags
Heineken
Molson Coors
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