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Dutch brewer Heineken has announced plans to invest R$1 billion ($275 million) in Brazil through the expansion of two plants and the opening of a wholly new one by the end of 2017.
According to a report in Supermercado Moderno, the company plans to expand its plants in Ponta Grossa (Parana) and Jacarei (Sao Paulo), in addition to the development of a new plant in Goias (Itumbiara).
Despite a slowdown in volume growth, the company said it would continue investing in Brazil, especially in off-trade where it said sales increases had been outpacing the on-trade since 2014.
“Our product, especially in multipacks, is ideal for the supermarket channel”, stated Heineken’s national sales director Oliver Fuljahn.
“The company trusts the country and recognises its great growth potential”, he added.
Source: Supermercado Moderno
