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Insight by Gama Compass

All the posts published.
2 MIN READ

‘Plant-based’ the new ‘vegetarian’ as meat-free claims evolve

February 13, 2023
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Food, Insight by Gama Compass, Press

Insight by Gama Compass  MANCHESTER – 13th February 2023: Plant-based claims have overtaken vegetarian claims in new food and drink launches for the first time, the latest insight from Gama Compass can reveal, underlining shifting consumer demands as the meat- and dairy-free space continues to evolve and mature. The shift could prompt new thinking from brands and retailers keen to optimise their product positioning, especially towards younger cohorts – as well …

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3 MIN READ

Low salt trending in snacks

January 30, 2020
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Food, Insight by Gama Compass

Insight by Gama Compass  MANCHESTER – 30th January 2020: Snack manufacturers around the world are beginning to respond to heightened concern over salt (sodium) content in packaged retail foods by cutting back on the amount of salt they use across a range of savoury snack launches, the latest insight from Gama Compass can reveal. Nonetheless, the data also shows a significant regional disparity in the average salt content of snack launches, and …

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2 MIN READ

Consumers still nuts for coconut

July 19, 2019
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Food, Insight by Gama Compass, Non-Alcoholic Drinks

Insight by Gama Compass  MANCHESTER – 19th July 2019: Coconut – whether as an ingredient or flavour – is continuing to set the pace in the food and non-alcoholic drinks industries. This month’s Insight By Gama Compass examines how coconut has achieved ‘superstar’ status, assesses its penetration across different categories, and considers some of the trends driving its ongoing popularity. Brands across the globe are continuing to turn to coconut to headline …

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3 MIN READ

Concern over waste rising, but plastic still dominating in drinks NPD

May 9, 2019
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Insight by Gama Compass, Non-Alcoholic Drinks

Insight by Gama Compass  MANCHESTER – 9th May 2019: Plastic bottles are still the dominant format for non-alcoholic drinks products launched worldwide, accounting for over half of all new launches hitting the market, the latest study from Gama has found. Yet consumer goods companies are under pressure like never before to reduce or mitigate their use of plastic. This month’s Insight by Gama Compass explores the dynamics of plastic packaging in drinks …

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2 MIN READ

Spicy flavours still packing a punch in food NPD

April 1, 2019
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Food, Insight by Gama Compass

Insight by Gama Compass  MANCHESTER – 1st April 2019: Hot and spicy flavours are maintaining their popularity in new food launches, while recent years have also seen the concept of “extreme” heat take hold in a number of categories. In this month’s Insight By Gama Compass we look at how hot and spicy flavours are impacting different areas of the food sector, as well as some of the new and unusual …

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3 MIN READ

Sunflower stays top of the plant oil tree

August 15, 2018
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Food, Insight by Gama Compass

Insight by Gama Compass  MANCHESTER – 15th August 2018: With vegetables and other plant-based ingredients gaining a greater profile in the consumer goods sector, this month’s Insight By Gama Compass takes a timely look at the use of edible oil within food NPD, exploring trends in the use of sunflower, palm, rapeseed, olive, coconut and other plant oils and considering how these relate to prevailing consumer trends. As a top-level observation, vegetable …

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2 MIN READ

Soft drinks go low-sugar in 2018

June 11, 2018
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Insight by Gama Compass, Non-Alcoholic Drinks

Insight by Gama Compass  MANCHESTER – 11th April 2018: This month, Gama is taking a fresh look at the debate around sugar content in consumer goods from the vantage point of new product development, focusing in particular on the soft drinks space, and assessing to what extent a new regulatory climate – as well as broader consumer trends – are impacting on the sugar content of new products in categories such …

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2 MIN READ

Vegan launches power up in 2018

April 26, 2018
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Food, Health & Beauty, Household Care, Insight by Gama Compass, Non-Alcoholic Drinks, Pet Care

Insight by Gama Compass  MANCHESTER – 11th April 2018: The proportion of consumers following vegan diets is on an upward curve, and this is being increasingly reflected in product launch activity in the FMCG arena, according to the latest figures from Gama Compass. Data from for the first few months of 2018 shows that as many as 9% of new consumer goods launches are now promoting a ‘vegan’ claim, up from …

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2 MIN READ

‘Free from’ claims slip back in 2017 NPD

April 11, 2018
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Food, Insight by Gama Compass, Non-Alcoholic Drinks

Insight by Gama Compass  MANCHESTER – 11th April 2018: The percentage of food and drinks launches making ‘free from’ claims such as ‘no gluten’ and ‘no dairy’ declined slightly in 2017, the latest research from Gama has discovered. Gama found that, as a whole, the proportion of new food and drink products making ‘no gluten’ claims declined from 17.5% in 2016 to 15.6% in 2017, while ‘no lactose’ claims declined from 4.9% …

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2 MIN READ

Vegetables take root in bakery and pasta

January 15, 2018
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Food, Insight by Gama Compass

Insight by Gama Compass  MANCHESTER – 15th January 2018:  Strengthening consumer demand for convenience and nutrition, together with a growing aversion to conventional cereal grains, is leading to an increased role for vegetable ingredients in the bakery and pasta categories, according to the latest insights from Gama Compass. Changing consumer attitudes are driving growth in vegetable ingredients in traditionally ‘staple’ cereal-based categories, including dried and fresh pasta, bread, crackers and cakes, …

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2 MIN READ

Innovation drives FMCG in the UAE

November 8, 2017
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Food, Health & Beauty, Insight by Gama Compass, Non-Alcoholic Drinks

Insight by Gama Compass  DUBAI – 8th November 2017: The UAE continues to be a hotbed for investment in the FMCG sector, with new product development coming from both domestic and international firms eager to tap into new opportunities, especially in the UAE’s fast-growing food and drinks industries. Dettol Gold Bar Soap Camellure Shampoo with Camel MilkNew product development trends highlight the importance of market-specific preferences and domestic innovation in the UAE, as …

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2 MIN READ

Frozen fruit and vegetables aim premium

September 15, 2017
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Food, Insight by Gama Compass

Insight by Gama Compass  MANCHESTER – 15th September 2017: NPD in the frozen fruit and vegetable space is marked by increasing sophistication in flavours, formats and cooking methods, as well as greater targeting of specific needstates and usage occasions, Gama’s latest research reveals. Despite such moves towards premiumization, however, frozen fruit and vegetables continue to represent a ‘value’ choice, especially in comparison to their fresh counterparts. According to insights from Gama Compass, the …

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2 MIN READ

Ice cream dominates frozen food innovation in the UK

August 3, 2017
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Food, Insight by Gama Compass

Insight by Gama Compass  MANCHESTER – 3rd August 2017: Ice cream and desserts exerts a strong influence on new product development in the frozen foods space in the UK & Ireland, while frozen fruit and vegetables are being reinvented to cater to changing dietary trends, Gama’s latest research reveals. From an NPD perspective, the frozen food sector in the British Isles is largely dominated by ‘big hitters’ such as Nomad Foods in …

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2 MIN READ

Trends in frozen pizza: taking on the pizzeria

June 13, 2017
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Food, Insight by Gama Compass

Insight by Gama Compass™   MANCHESTER – 13rd June 2017: The frozen pizza category has witnessed increasing moves towards authentic styles and recipes, as well as a focus on special dietary needs and convenience benefits, according to Gama’s latest research. While somewhat less active in NPD terms than some other categories, pizza nonetheless plays a notable role in frozen food innovation across many regions. According to the latest insights from Gama Compass – …

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2 MIN READ

Own brands target health, convenience and premiumization in the frozen space

April 18, 2017
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Food, Insight by Gama Compass

Insight by Gama Compass™  MANCHESTER – 10th April 2016: Fruit and vegetables have proved fertile ground for new product development in private label frozen food over the past three years, while drives towards premiumization and greater product diversity indicate a sector in pursuit of consumers with more adventurous and discerning palates, the latest research from Gama reveals. Across the board, private label continues to be a significant force in the frozen food …

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2 MIN READ

‘High vitamin’ claims notch upwards

November 24, 2016
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Alcoholic Drinks, Asia Pacific, Europe, Food, Health & Beauty, Household Care, Insight by Gama Compass, Latin America, Non-Alcoholic Drinks, North America

Insight by Gama Compass™ MANCHESTER – 24th November 2016: ‘High vitamin’ claims are continuing to notch upwards in new product launches, according to Gama’s latest study of patterns and trends in global FMCG innovation, with non-alcoholic drinks proving particularly fertile ground for vitamin-related positioning. Based on data from Gama Compass™ between 2014 and 2016, and segmenting vitamin claims by five principal types – vitamins A, B, C, D and E …

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1 MIN READ

Indulgence & fine dining: innovation trends in French frozen food

November 3, 2016
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Europe, Food, Insight by Gama Compass

Insight by Gama Compass™  MANCHESTER – 3rd November 2016: ‘Gourmet’ and ‘indulgent’ are key adjectives in the French frozen foods space, Gama’s latest assessment of the frozen product innovation landscape reveals. Broadly in line with other markets in terms of overall NPD – the frozen sector accounting for 8.7% of all new food and drink launches in France over the past two years, according to Gama Compass™ data – the French market …

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2 MIN READ

‘Sweet’, ‘real’ and ‘rustic’ drive frozen potato innovation

August 25, 2016
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Asia Pacific, Europe, Food, Insight by Gama Compass, Latin America, Middle East & Africa, North America

Insight by Gama Compass™  MANCHESTER – 25th August 2016: New ingredients and formats, along with an emphasis on the ‘real’ and ‘rustic’, are some of the hallmarks of product innovation in the frozen potato category over the last two years, as the latest insights from Gama Compass™ reveal. Despite representing a relatively small fraction of NPD within the overall retail frozen food space – only 4% of total launches in the last …

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2 MIN READ

Keeping it ‘real’ with ‘locally sourced’ and ‘no additive’ claims

July 14, 2016
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Alcoholic Drinks, Asia Pacific, Europe, Food, Insight by Gama Compass, Latin America, Non-Alcoholic Drinks, North America

Insight by Gama Compass™ MANCHESTER – 14th July 2016: ‘Fresh’, ‘locally-sourced’, ‘quick’, ‘no flavour enhancers’ and ‘additive-free’ are some of the key claims associated with products described as ‘real’ or ‘authentic’, while drinks concentrates, coffee and tea are among the most significant product categories for ‘real’ claims in new launches, according to Gama’s latest look at patterns in innovation and new product positioning. The analysis, conducted on products reported on Gama …

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2 MIN READ

‘High protein’ and ‘high fibre’ vie for functional supremacy

May 20, 2016
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Asia Pacific, Europe, Food, Insight by Gama Compass, Latin America, Non-Alcoholic Drinks, North America

Insight by Gama Compass™ MANCHESTER – 20th May 2016: Baby drinks, dairy, snacks, dairy & dairy alternative drinks and functional drinks are among the key markets for high protein claims in new food and drink launches over the past two years, according to Gama’s latest study of global food and drinks innovation. Taking into account products reported on Gama Compass™ since May 2014, Gama’s research also found significant parallels between ‘high protein’ …

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2 MIN READ

Baby food top of the tree for ethical and environmental claims

April 22, 2016
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Asia Pacific, Europe, Food, Insight by Gama Compass, Latin America, North America

Insight by Gama Compass™ MANCHESTER – 21st April 2016: Baby food stands top of the pile for both ethical and environmental claims, with baby cereals leading the way at the category level, Gama’s latest research into patterns in new food launches has found. Based on a study of products reported on Gama Compass™ over the last two years, Gama has found that baby food categories are hotspots for messages that address …

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2 MIN READ

‘High protein’, ‘no fat’ dominate greek yoghurt claims

March 15, 2016
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Asia Pacific, Europe, Food, Insight by Gama Compass, Latin America, North America

Insight by Gama Compass™ MANCHESTER – 15th March 2016: Functional claims go hand in hand with ‘greek’ formulations in new yoghurt launches, while North America continues to be a hotspot for greek yoghurt NPD, according to Gama’s latest study of product trends in new FMCG launches. Despite the now global dimension to the greek yoghurt boom, Gama’s research continues to point to significant variations in the proportion of ‘greek’ products launched …

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2 MIN READ

‘Citrus’ beats ‘berry’ in new product pricing

February 23, 2016
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Alcoholic Drinks, Asia Pacific, Europe, Food, Health & Beauty, Household Care, Insight by Gama Compass, Latin America, Non-Alcoholic Drinks, North America

Insight by Gama Compass™ MANCHESTER – 23rd February 2016: Orange and lemon flavours are associated with premium claims and higher price points, while strawberry flavours are especially common in Latin America and in launches targeted at children, the latest information from Gama Compass™ indicates. For this month’s study of trends and patterns in new product launches, Gama has pinpointed the five leading fruit flavours in global innovation over 2014 and 2015 …

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2 MIN READ

Water, tea and fruit juice prove the ‘natural’ hotspots

January 22, 2016
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Alcoholic Drinks, Asia Pacific, Europe, Food, Insight by Gama Compass, Latin America, Non-Alcoholic Drinks, North America

Insight by Gama Compass™ MANCHESTER – 22nd January 2016: ‘Natural’ continues to be a cornerstone of product marketing in new food and especially new drinks launches, according to Gama’s latest study of claims in global new consumer goods. In product launches reported on Gama Compass™  over the course of 2015, ‘natural’ was the fifth most likely claim to be used by product marketeers, while two other ‘non-artificial’ claims – ‘no artificial …

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2 MIN READ

‘High fibre’ and ‘high protein’ give breakfast a boost

December 11, 2015
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Asia Pacific, Europe, Food, Insight by Gama Compass, Latin America, Non-Alcoholic Drinks, North America

Insight by Gama Compass™ MANCHESTER – 11th December 2015: The breakfast foods space is being increasingly characterized by new functional claims, convenient and single-serve pack formats, and a diversity of product choices across a broadening range of categories, the latest research by Gama can reveal. Gama’s study, based on products reported on Gama Compass™ over 2014 and 2015, has examined trends and patterns in the world of cereals and breakfast foods, …

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1 MIN READ

Lime and peach top flavour lists in new alcoholic drinks

October 16, 2015
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Alcoholic Drinks, Asia Pacific, Europe, Insight by Gama Compass, Latin America, North America

Insight by Gama Compass™ MANCHESTER – 16th October 2015:  Lime and peach are the most popular flavours in new alcoholic drinks launches, according to the latest study of global NPD by Gama. Based on analysis of products reported on Gama Compass™ over the past 18 months, lime was the leading flavour across new alcoholic launches globally, featuring on just over 5% of products in the study sample. Second in the …

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2 MIN READ

Americas top for low-calorie claims, high-calorie products in new food launches

September 10, 2015
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Asia Pacific, Europe, Food, Insight by Gama Compass, Latin America, North America

Insight by Gama Compass™ MANCHESTER – 10th September 2015: North America is the leading region for low calorie claims but also for high calorie products in new food industry launches, Gama’s latest study of global FMCG product innovation can reveal. Focusing on products reported by Gama Compass™ over the last 18 months, Gama’s analysis has revealed the often stark variations, both in terms of low-calorie claims and actual calorie content, exhibited in …

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2 MIN READ

Brown and green rule coffee and tea packaging

August 27, 2015
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Asia Pacific, Europe, Insight by Gama Compass, Latin America, Middle East & Africa, Non-Alcoholic Drinks, North America

Insight by Gama Compass™ MANCHESTER – 27th August 2015: Innovation dynamics in tea and coffee are the subject of our latest study of product innovation from Gama Compass™. Based on introductions reported over the last 18 months, Gama has analysed factors such as claims, pack format and pack design to find that– despite often being bracketed together – tea and coffee often reveal quite significant differences in relation to both product …

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2 MIN READ

Premium stands out in own brand ice cream & desserts

June 11, 2015
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Asia Pacific, Europe, Food, Insight by Gama Compass, Latin America, Middle East & Africa, North America

Insight by Gama Compass™ MANCHESTER – 11th June 2015: The key characteristics of new ice cream & dessert products are the subject of Gama’s latest analysis of recent launches from Gama Compass™, examining in particular how private label launches compare to the market as a whole in terms of category breakdown, price and brand positioning. Encompassing launches reported over approximately the last 12 month period,  Gama’s research shows that dairy-based …

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2 MIN READ

Ready meal innovation prominent in ‘high obesity’ countries

May 14, 2015
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Asia Pacific, Europe, Food, Insight by Gama Compass, Latin America, Middle East & Africa, Non-Alcoholic Drinks, North America

Insight by Gama Compass™ MANCHESTER – 13th May 2015: The reality of steadily climbing obesity rates across the world has become a hot political topic and, with the threat of increasingly stringent regulation of high-calorie, high-fat and high-sugar food and drinks ever present, the potential impact of rising obesity levels on FMCG categories is now impossible for the industry to ignore. In the latest study of recent product launches reported …

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2 MIN READ

Frozen foods lead the way in convenience claims

April 16, 2015
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Alcoholic Drinks, Food, Global, Health & Beauty, Household Care, Insight by Gama Compass, Pet Care, Tobacco

Insight by Gama Compass™ MANCHESTER – 16th April 2015: From the growth in on-the-go breakfast foods to the rise of multifunctional “alphabet creams” in the cosmetics market, convenience benefits have driven many of the breakthrough innovation trends in the FMCG space over the past few years. However, as the latest analysis of product launches reported by Gama Compass™ over the last 12 months can reveal, claims relating to convenience – …

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1 MIN READ

White packaging wins out in health & beauty

February 27, 2015
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Insight by Gama Compass

Insight by Gama Compass™ MANCHESTER – 27th February 2015: A study of the latest launches reported by Gama Compass™ reveals that white dominates pack colour choices for new product introductions in the health & beauty industry. Taking into account launches reported in the last 12 month period, Gama has found that white is the clear leader as a pack colour choice for new health & beauty introductions. White was the …

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1 MIN READ

Purple pack colours prove pricy in food

January 26, 2015
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Insight by Gama Compass

Insight by Gama Compass™ MANCHESTER – 26th January 2015:  Purple has emerged as the packaging colour group associated with the highest average product cost for new launches in the food industry, according to the latest research from Gama Compass™. Across a sample of many thousands of products reported by Gama Compass™ in 2014, food products with purple as the primary pack colour had an average cost of $2.26 per 100ml …

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