Insight by Gama Compass MANCHESTER – 12th June 2024: The notion of ‘food as fuel’ (especially via protein enhancement) is accelerating in consumer goods innovation, the latest Insight by Gama Compass can reveal. This all fits within a wider trend for positioning that targets ‘performance’ and the ‘everyday athlete’, as the distinction between food and supplements becomes ever more blurred. Meat and dairy (not to mention meat and dairy alternatives), together with …