Insight by Gama Compass MANCHESTER – 31st January 2025: Functional botanical ingredients such as flowers, berries and plant roots continue to blossom in the food and drink sector, the latest Insight By Gama Compass can reveal. This trend for botanicals ties into ongoing demand for wild, ancient and functional ingredients, pared back formulations and premium concepts, as well as complex and adventurous flavour combinations. Use of botanical ingredients in food and non-alcoholic drinks …
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Insight by Gama Compass
Insight by Gama Compass MANCHESTER – 3rd December 2024: Low fat claims and formulations have been declining in new dairy products over recent years, the latest insights from Gama Compass can reveal, highlighting that the trend towards ‘better-for-you’ options in food and drinks, although undoubtedly significant, is far from universal or one-dimensional. While ‘health’ continues to grab the headlines as a food and drink industry megatrend, more detailed analysis of product innovation at …
Insight by Gama Compass MANCHESTER – 16th September 2024: Honey is hitting a sweet spot, the latest Insight by Gama Compass can reveal, with an increasing number of food and drink brands choosing to make honey the centrepiece of their innovation and branding efforts, as well as including it as a key ingredient within product formulations. Mentioned nearly 50% more often in new product launches recorded on Gama Compass since 2023 than in …
Insight by Gama Compass MANCHESTER – 12th June 2024: The notion of ‘food as fuel’ (especially via protein enhancement) is accelerating in consumer goods innovation, the latest Insight by Gama Compass can reveal. This all fits within a wider trend for positioning that targets ‘performance’ and the ‘everyday athlete’, as the distinction between food and supplements becomes ever more blurred. Meat and dairy (not to mention meat and dairy alternatives), together with …
Insight by Gama Compass MANCHESTER – 14th March 2024: In this month’s Insight By Gama Compass, we turn our gaze towards the trend among FMCG suppliers and retailers to tout the use of locally-sourced and traceable ingredients, and explore some of the reasons why provenance is increasingly moving to ‘centre-of-pack’ when it comes to brand messaging. In particular, we look at how of the ‘lure of local’ is being driven by sometimes inter-related …
Insight by Gama Compass MANCHESTER – 13th February 2023: Plant-based claims have overtaken vegetarian claims in new food and drink launches for the first time, the latest insight from Gama Compass can reveal, underlining shifting consumer demands as the meat- and dairy-free space continues to evolve and mature. The shift could prompt new thinking from brands and retailers keen to optimise their product positioning, especially towards younger cohorts – as well …
Insight by Gama Compass MANCHESTER – 30th January 2020: Snack manufacturers around the world are beginning to respond to heightened concern over salt (sodium) content in packaged retail foods by cutting back on the amount of salt they use across a range of savoury snack launches, the latest insight from Gama Compass can reveal. Nonetheless, the data also shows a significant regional disparity in the average salt content of snack launches, and …
Insight by Gama Compass MANCHESTER – 19th July 2019: Coconut – whether as an ingredient or flavour – is continuing to set the pace in the food and non-alcoholic drinks industries. This month’s Insight By Gama Compass examines how coconut has achieved ‘superstar’ status, assesses its penetration across different categories, and considers some of the trends driving its ongoing popularity. Brands across the globe are continuing to turn to coconut to headline …
Insight by Gama Compass MANCHESTER – 9th May 2019: Plastic bottles are still the dominant format for non-alcoholic drinks products launched worldwide, accounting for over half of all new launches hitting the market, the latest study from Gama has found. Yet consumer goods companies are under pressure like never before to reduce or mitigate their use of plastic. This month’s Insight by Gama Compass explores the dynamics of plastic packaging in drinks …
Insight by Gama Compass MANCHESTER – 1st April 2019: Hot and spicy flavours are maintaining their popularity in new food launches, while recent years have also seen the concept of “extreme” heat take hold in a number of categories. In this month’s Insight By Gama Compass we look at how hot and spicy flavours are impacting different areas of the food sector, as well as some of the new and unusual …
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