• ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
Latest Tweets
  • Loading tweets...

Follow @@GamaConsumer

  • ABOUT
    • Gama
    • Our Network
    • Media
  • PRODUCTS & SERVICES
    • Gama Compass
    • Innovation & Insight Reports
    • Gama Field Services
    • Gama Market Entry
  • CATEGORIES
    • Food
    • Alcoholic Drinks
    • Non-Alcoholic Drinks
    • Household Care
    • Health & Beauty
    • Pet Care
    • Tobacco
  • STORE
  • NEWS & INSIGHTS
    • Global News
    • Insights
    • Magazine
  • EVENTS
  • CONTACT
1 MIN READ

Indulgence & fine dining: innovation trends in French frozen food

November 3, 2016
-
Europe, Food, Insight by Gama Compass

Insight by Gama Compass™ 

MANCHESTER – 3rd November 2016: ‘Gourmet’ and ‘indulgent’ are key adjectives in the French frozen foods space, Gama’s latest assessment of the frozen product innovation landscape reveals.

Broadly in line with other markets in terms of overall NPD – the frozen sector accounting for 8.7% of all new food and drink launches in France over the past two years, according to Gama Compass™ data – the French market is also characterized by a focus on luxury and references to fine dining and entertaining, with many recent product launches oriented around notions of pleasure and sophistication, albeit with a nod to the convenience agenda.

“Product positioning in frozen launches in France is typically anchored around two key principles of French cuisine – that of the ‘gourmet’ and the ‘gourmand’”, commented Gama editorial director Tom Warden. “The total number of products described in terms of their indulgence – “gourmand”, “unctuous”, “rich” and similar – accounted for more than 30% of total product launches in the past two years, underlining the extent to which “indulgent” positioning has now become a cornerstone of new product marketing in the French frozen food space”.

Source: Gama Compass™

 

Notes to editors

 Gama Compass™ is the world’s most detailed source of new product information.

–        Explore new and innovative products from across the globe

–        Unlock insight and discover the trends shaping your market

Cesar Pereira, founder & CEO of Gama, is available for comment. To arrange an interview please contact +44 161 818 8700 or info@gamaconsumer.com.

 
About Gama

Gama is a global provider of business information and services specializing in product innovation. Through our worldwide network of over 100 in-country experts, we offer high-quality news, research, analysis and partnering services, delivering compelling insights and supporting you to unlock new business opportunities.

www.gamaconsumer.com

 

– ENDS –

← PREVIOUS POST
USA: Brynwood Partners acquires Faribault Foods beverage assets
NEXT POST →
Australia: Coca-Cola launches limited edition Ginger flavour

Copyright © 2020. Gama. All rights reserved.      Privacy Policy | Legal Notice

 
Indulgence & fine dining: innovation trends in French frozen food - Gama