Insight by Gama Compass
MANCHESTER – 3rd August 2017: Ice cream and desserts exerts a strong influence on new product development in the frozen foods space in the UK & Ireland, while frozen fruit and vegetables are being reinvented to cater to changing dietary trends, Gama’s latest research reveals.
From an NPD perspective, the frozen food sector in the British Isles is largely dominated by ‘big hitters’ such as Nomad Foods in categories such as ready meals and frozen fish, and Unilever, R&R and Mars in ice cream. However frozen NPD has accounted for only 11.7% of all food launches since 2014, less than half that of chilled food over the same timeframe.
“UK frozen food innovation has leaned heavily on both indulgence and health since 2014, with an emphasis on decadent and adult-oriented ice creams, as well as ‘convenient nutrition’ “, commented Gama editorial director Tom Warden. “In a market where ‘fresh is king’, frozen food manufacturers have needed to invest in continual renewal to remain relevant to modern consumers, largely by emphasising quality and luxury, as well as by aligning to modern dietary trends and food fashions”.
Source: Gama Compass
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Notes to editors
Tom Warden, Gama editorial director, is available for comment. To arrange an interview please contact +44 161 818 8700 or firstname.lastname@example.org.
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