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2 MIN READ

Ice cream dominates frozen food innovation in the UK

August 3, 2017
-
Food, Insight by Gama Compass

Insight by Gama Compass 

MANCHESTER – 3rd August 2017: Ice cream and desserts exerts a strong influence on new product development in the frozen foods space in the UK & Ireland, while frozen fruit and vegetables are being reinvented to cater to changing dietary trends, Gama’s latest research reveals.

From an NPD perspective, the frozen food sector in the British Isles is largely dominated by ‘big hitters’ such as Nomad Foods in categories such as ready meals and frozen fish, and Unilever, R&R and Mars in ice cream. However frozen NPD has accounted for only 11.7% of all food launches since 2014, less than half that of chilled food over the same timeframe.

“UK frozen food innovation has leaned heavily on both indulgence and health since 2014, with an emphasis on decadent and adult-oriented ice creams, as well as ‘convenient nutrition’ “, commented Gama editorial director Tom Warden. “In a market where ‘fresh is king’, frozen food manufacturers have needed to invest in continual renewal to remain relevant to modern consumers, largely by emphasising quality and luxury, as well as by aligning to modern dietary trends and food fashions”.

Source: Gama Compass

 

About Gama Compass

Take a more informed approach to product strategy, increase profitability and reduce costly mistakes with Gama Compass, Gama’s premium subscription service for the FMCG sector.

Developed with the industry’s leading names, Gama Compass offers powerful insights that allow you to unlock new opportunities and streamline your innovation pipeline.

 

About Gama

Gama is a global provider of business information and services specializing in product innovation and international trade. Through our worldwide network of over 100 experts in more than 46 countries, we offer high-quality news, research, analysis and partnering services. We deliver actionable insights, enabling you to make more informed decisions and supporting you to unlock new business opportunities.

www.gamaconsumer.com

 

Notes to editors

Tom Warden, Gama editorial director, is available for comment. To arrange an interview please contact +44 161 818 8700 or info@gamaconsumer.com.

 

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Ice cream dominates frozen food innovation in the UK - Gama