Insight by Gama Compass MANCHESTER – 29th April 2025: Growing consumer aversion to ‘processed’ and ‘artificial’ foods is driving an uptick in launches touting claims such as “no additives” and “no artificial ingredients”, the latest Insight By Gama Compass discovers. An analysis of trends in global food and drink launches since 2013 reveals that consumer preference is instead coalescing around products that showcase simple formulations, identifiable ingredients and minimal levels of processing. Read …