Insight by Gama Compass MANCHESTER – 30th January 2020: Snack manufacturers around the world are beginning to respond to heightened concern over salt (sodium) content in packaged retail foods by cutting back on the amount of salt they use across a range of savoury snack launches, the latest insight from Gama Compass can reveal. Nonetheless, the data also shows a significant regional disparity in the average salt content of snack launches, and …
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Gama spoke to Anne Schumacher, Vice President Food & Food Technology of Koelnmesse GmbH, ahead of the 50th anniversary edition of ISM. What are your expectations for this 50th edition of ISM? Of course, we are looking forward to a great event. ISM is again very well positioned this year. With more than 1,750 exhibitors from 76 countries, we were able to increase the number of exhibitors in our anniversary year …
Gama spoke to Mark Napier, Show Director, Gulfood, ahead of the landmark 25th edition of the Middle East tradeshow. What are your expectations for this edition of Gulfood? We anticipate this edition – which marks the 25th anniversary of Gulfood – being a hotbed of innovation reflecting the trends within an industry where demographic shifts such as urbanisation, migration, and the rise of the middle class are reshaping consumer …
Hailed as its biggest edition yet, SIAL Middle East returned to the Abu Dhabi Business Centre, United Arab Emirates (UAE) earlier this month to celebrate its 10th anniversary. Once again, halls were packed with a diverse array of food and drinks products from all around the world, giving an indication of the new tastes and concepts set to land on grocery shelves and restaurant menus in the UAE in the months to …
Gama spoke to Jacek Plewa, General Manager, Global Food Industries. What overarching trends do you expect to shape frozen food innovation in 2020 and beyond? “The major, game changing development for frozen (and chilled) categories is growth in plant-based protein products, which is going to be exponential and is en-route to taking plant-based products mainstream, evolving from a niche protein to a major centre-of-plate contender, suggesting that a major transformation …
The latest innovation insight from Gama Compass MANCHESTER – 12th December 2019: Highlighting continued interest in on-the-go breakfast options, this month’s Innovation Insight looks at a new packaging concept aiming to bring the traditional breakfast cereal format in line with prevailing consumer trends – Nestle Box Bowls Cereal. Essentially a reinvention of single-serve breakfast cereal multipacks, Nestle Box Bowls are an attempt to reinvigorate traditional boxed cereals by adapting the format …
Gama spoke to Saeed Al Mansoori, IDEX Executive Director at ADNEC, ahead of the 2019 edition of SIAL Middle East. What are your expectations for the 10th edition of SIAL Middle East? We are very much looking forward to our 10th anniversary edition as we are expecting to draw over 1,000 exhibitors, with more than 30 country pavilions and over 20,000 industry experts from more than 50 countries. The event will …
Gama spoke to Anne Schumacher, Vice President Food & Food Technology, Koelnmesse, ahead of the latest edition of the Cologne tradeshow. What are your expectations for this edition of Anuga? Anuga 2019 is fully booked which is a great success again. Over 7,400 exhibitors from more than 100 countries will be part of this year’s edition. In addition to that, Anuga is celebrating its 100th anniversary – a remarkable sign of …
Insight by Gama Compass MANCHESTER – 19th July 2019: Coconut – whether as an ingredient or flavour – is continuing to set the pace in the food and non-alcoholic drinks industries. This month’s Insight By Gama Compass examines how coconut has achieved ‘superstar’ status, assesses its penetration across different categories, and considers some of the trends driving its ongoing popularity. Brands across the globe are continuing to turn to coconut to headline …
Gama spoke to Tariq Ahmed Al Wahedi, Chief Executive Officer, Agthia Group. What overarching trends do you expect to shape drinks and food innovation in 2020-21? “Consumers no longer accept products as they traditionally did – they want ‘value-added’ products that are convenient, healthier and benefit their lifestyles. Recent industry reports have shown that the increasing rate of obesity, diabetes and cardiovascular disease are pushing consumers worldwide to shift towards …
The latest innovation insight from Gama Compass MANCHESTER – 6th June 2019: The burgeoning demand for ‘clean’ and ‘unadulterated’ products finds a new expression in this month’s Innovation Insight. Under the microscope is a bottled water that takes a potentially revolutionary approach to product ‘flavour’ with a unique aroma-based concept – Szent Water. New to the market in California (and across the US via e-commerce), Szent Water is aiming to turn the …
Insight by Gama Compass MANCHESTER – 9th May 2019: Plastic bottles are still the dominant format for non-alcoholic drinks products launched worldwide, accounting for over half of all new launches hitting the market, the latest study from Gama has found. Yet consumer goods companies are under pressure like never before to reduce or mitigate their use of plastic. This month’s Insight by Gama Compass explores the dynamics of plastic packaging in drinks …
The latest innovation insight from Gama Compass MANCHESTER – 15th April 2019: For this month’s Innovation Insight, we look at the rise of ‘two in one’ concepts in the bakery category. Under the spotlight is a recent launch from Fox’s Biscuits that aims to add distinctive ‘double flavour’ variety to the biscuit aisles – Fox’s Double Dough Biscuits. Newly launched in the UK, Fox’s Double Dough Biscuits aim to “shake up …
Insight by Gama Compass MANCHESTER – 1st April 2019: Hot and spicy flavours are maintaining their popularity in new food launches, while recent years have also seen the concept of “extreme” heat take hold in a number of categories. In this month’s Insight By Gama Compass we look at how hot and spicy flavours are impacting different areas of the food sector, as well as some of the new and unusual …
The latest innovation insight from Gama Compass MANCHESTER – 27th March 2019: This month’s Innovation Insight delves into the world of low-sugar, low-alcohol drinks, shining a spotlight on a new launch that creatively fuses together flavoured alcoholic beverages and bottled water: Balans Aqua Spritz. Promoted as “a brand new Swedish brand and drinks concept”, Balans Aqua Spritz is described as a 4% abv alcohol-infused sparkling water with a hint of natural fruit …
Gama spoke to Mark Napier, Show Director, Gulfood, ahead of the latest edition of the Middle East tradeshow. What should manufacturers do to be successful in the current economic climate? Innovation is the buzz word for most areas of manufacturing these days as new advanced technology tools such as artificial intelligence, machine learning and robotics come into play. The food and beverages (F&B) industry is no exception and is perhaps even more …
The latest innovation insight from Gama Compass MANCHESTER – 21st December 2018: For this month’s Innovation Insight we explore the growing trend for experience-based product launches. Under the microscope is a new jelly product for children from KraftHeinz that offers added play value: Jell-O Play Edible Slime. Launched in the USA and initially available only through online retailer Amazon, Jell-O Play Edible Slime is described as the first edible slime launched by …
Gama spoke to Joanne Cook, Managing Director, SIAL Middle East, ahead of the event’s 2018 edition. What are your expectations for this edition of SIAL Middle East? Over the years since its launch, SIAL Middle East has registered double-digit growth. 2018 will be no exception. We are expecting more than 1,000 exhibitors, 20,000 visitors and 500 fully hosted VIP buyers. There are some new exhibitor sectors that are a key …
Gama spoke to Nicolas Trenteseaux, Group Director, SIAL, ahead of the event’s 2018 Paris edition. What are your expectations for this edition of SIAL? It’s looking to be a great year for SIAL Paris! For the 2018 edition, 7,200 exhibitors from 110 different countries are expected to attend, along with 160,000 visitors from 194 countries. In 2016, 60% of our exhibitors declared they made 6 months of extra turnover thanks …
The latest innovation insight from Gama Compass MANCHESTER – 10th September 2018: September’s Innovation Insight returns to the theme of functional vegetable ingredients with a look at the launch of a new sports drink that “harnesses the natural goodness” of on-trend sweet potato – V8 +Hydrate Isotonic Drink. An extension to Campbell’s established V8 brand range of fruit and vegetable drinks, V8 +Hydrate, which is initially being rolled out in the US …
Insight by Gama Compass MANCHESTER – 15th August 2018: With vegetables and other plant-based ingredients gaining a greater profile in the consumer goods sector, this month’s Insight By Gama Compass takes a timely look at the use of edible oil within food NPD, exploring trends in the use of sunflower, palm, rapeseed, olive, coconut and other plant oils and considering how these relate to prevailing consumer trends. As a top-level observation, vegetable …
Gama spoke to Mithun Appaiah, Chief Executive Officer, Sumeru (Innovative Foods Ltd). How is the way food companies are looking to reach and engage with consumers changing? “Consumer companies are currently grappling with both digital and traditional media. The choice of media and engagement depends on the category. Many brands are myopic and follow the digital trend without understanding the media that their specific target group consumes. Then there are …
The latest innovation insight from Gama Compass MANCHESTER – 20th July 2018: For this month’s Innovation Insight we turn our attention to the dynamics of the yoghurt category, and in particular the growth of the skyr segment, as we cast an eye over a new fresh cheese launch from Arla in the USA – Arla Skyr Cream Cheese Spread. Marketed as having a “rich, tangy flavour”, Arla Skyr Cream Cheese Spread …
Insight by Gama Compass MANCHESTER – 11th April 2018: This month, Gama is taking a fresh look at the debate around sugar content in consumer goods from the vantage point of new product development, focusing in particular on the soft drinks space, and assessing to what extent a new regulatory climate – as well as broader consumer trends – are impacting on the sugar content of new products in categories such …
The latest innovation insight from Gama Compass MANCHESTER – 24th May 2018: For this month’s Innovation Insight, we take a look at a new launch bringing oats to the sweet spreads category in the guise of on-trend granola: Kween Granola Butter. Described by its makers as “spreadable gold”, Kween Granola Butter is an oat-based product seeking to compete for attention in the sweet spreads space alongside more traditional options such as …
Insight by Gama Compass MANCHESTER – 11th April 2018: The proportion of consumers following vegan diets is on an upward curve, and this is being increasingly reflected in product launch activity in the FMCG arena, according to the latest figures from Gama Compass. Data from for the first few months of 2018 shows that as many as 9% of new consumer goods launches are now promoting a ‘vegan’ claim, up from …
This April, crowds once again descended on the NEC for the latest edition of the Food & Drink Expo, the UK’s premier event for the national food & drinks sector held biennially in Birmingham. Expecting to receive around 30,000 delegates across the three days of the event, the Food & Drink Expo saw some 1,500 exhibitors set up shop to showcase a broad swathe of product offerings, representing the diversity of …
Insight by Gama Compass MANCHESTER – 11th April 2018: The percentage of food and drinks launches making ‘free from’ claims such as ‘no gluten’ and ‘no dairy’ declined slightly in 2017, the latest research from Gama has discovered. Gama found that, as a whole, the proportion of new food and drink products making ‘no gluten’ claims declined from 17.5% in 2016 to 15.6% in 2017, while ‘no lactose’ claims declined from 4.9% …
Gama spoke to Michael Wunsch, Managing Director, Barakat. To what extent is the demand for “pure”, “raw”, “fresh” and “unprocessed” ingredients impacting the juices category in the UAE? “Barakat has witnessed a significant increase in volumes in retail for fresh juice consumption over the past years. Consumers are more aware of the importance of consuming healthy drinks. The UAE is exposed to stricter food regulations and consumers are made aware …
The latest innovation insight from Gama Compass MANCHESTER – 16th March 2018: This month’s Innovation Insight looks at the changing fortunes of the traditional white potato, as ‘healthier’ vegetable alternatives put down roots within the frozen chips category. Under the microscope is a product that introduces new vegetable options to the frozen ‘potato’ aisle: Aunt Bessie’s Rosemary & Sea Salt Swede Chips. Promoted as being “perfect when you fancy a change from …
Gama spoke to Josep Antoni Valls, Managing Director, Alimentaria, ahead of the event’s 2018 edition. What are your expectations for this edition of Alimentaria? This year the joint event of Alimentaria with Hostelco, the International Exhibition of Equipment for Restaurants, Hotels and Mass Catering, will create one of the largest international platforms for the food, gastronomy and hospitality industries. The synergies generated by this new alliance will be evident in …
Warm sunshine and clear blue skies greeted guests arriving for the 2018 outing of Gulfood, the largest trade event in the Middle East for the fast-moving consumer goods sector. Now into its 23rd edition, Gulfood welcomed almost 100,000 visitors to the showgrounds of the Dubai World Trade Centre, with 1 million square feet of floorspace dedicated to the showcasing of the latest trends and product ideas from across the food …
Gama spoke to Tammy Butterworth, Global R&D Grains Formulation Manager, PepsiCo. How is the role of breakfast changing in consumers’ lives, and what do FMCG companies need to do to adapt to this change? “Breakfast maintains an important role in people’s lives – what is changing is the time it can be given. When asked, people instinctively know that breakfast sets them up for the day (and the statistics bear this …
The latest innovation insight from Gama Compass MANCHESTER – 22nd January 2018: The latest effort by FMCG firms to get on board with consumers’ changing breakfast habits is the subject of this month’s Innovation Insight. Under the microscope is a launch that melds fuel-rich rice with the convenience of pouch packaging for a new kind of breakfast experience – Forbidden Brekky Rice. Promoted as “an easy way to kick off the day”, …
Insight by Gama Compass MANCHESTER – 15th January 2018: Strengthening consumer demand for convenience and nutrition, together with a growing aversion to conventional cereal grains, is leading to an increased role for vegetable ingredients in the bakery and pasta categories, according to the latest insights from Gama Compass. Changing consumer attitudes are driving growth in vegetable ingredients in traditionally ‘staple’ cereal-based categories, including dried and fresh pasta, bread, crackers and cakes, …
Gama spoke to Mark Napier, Show Director, Gulfood, ahead of the event’s 2018 edition. What should manufacturers do to be successful in the current economic climate? In a word, innovate. The global food and beverage industry is one of the most competitive sectors in the global economy, so staying still is the equivalent of going backwards. Whether you are a fledgling start-up in the Middle East, or a major international manufacturer …
Promoted as “the authentic business class event for the region’s food & beverage sector”, SIAL Middle East returned to the Abu Dhabi Business Centre, United Arab Emirates (UAE) for its latest edition this month, drawing a diverse crowd of visitors over the three days of the event. The exhibition saw both local and international companies showcasing a diverse array of food and drinks products from all over the world. In total, around …
The latest innovation insight from Gama Compass MANCHESTER – 28th November 2017: This month’s Innovation Insight takes a look at the stellar rise of avocado in the FMCG space, as the fruit forges new roles across the food, drinks and personal care industries. The latest development sees avocado make a name in the world of ready-to-drink chocolate shakes with the introduction of a new ‘delicious’ yet ‘low fat’ product that has recently debuted …
Insight by Gama Compass DUBAI – 8th November 2017: The UAE continues to be a hotbed for investment in the FMCG sector, with new product development coming from both domestic and international firms eager to tap into new opportunities, especially in the UAE’s fast-growing food and drinks industries. Dettol Gold Bar Soap Camellure Shampoo with Camel MilkNew product development trends highlight the importance of market-specific preferences and domestic innovation in the UAE, as …
This October, the city of Cologne once again became a hub for the global food and drinks community as a record numbers of exhibitors, and tens of thousands of trade visitors, descended on the Kolnmesse showgrounds for the latest instalment of Anuga, one of the world’s leading trade fairs in the FMCG space. In total, 7,405 exhibitors representing over 100 countries chose to showcase their product lines at Anuga 2017, …
The latest innovation insight from Gama Compass MANCHESTER – 3rd October 2017: The popularity of ‘warming’ autumnal flavours and the growing influence of vegetable ingredients in the bakery space come under the spotlight in this month’s Innovation Insight, as we take a look at a product launch bringing a unique combination of root vegetables, nuts and spices to the breakfast cereal category: Dorset Cereals Spiced Carrot & Apple Muesli. Described as the brand’s …
Insight by Gama Compass MANCHESTER – 15th September 2017: NPD in the frozen fruit and vegetable space is marked by increasing sophistication in flavours, formats and cooking methods, as well as greater targeting of specific needstates and usage occasions, Gama’s latest research reveals. Despite such moves towards premiumization, however, frozen fruit and vegetables continue to represent a ‘value’ choice, especially in comparison to their fresh counterparts. According to insights from Gama Compass, the …
Gama spoke to Dietmar Eiden, Vice President of Trade Fair Management at Koelnmesse, ahead of the 2017 edition of Anuga. What are your expectations for this year’s Anuga? “Fully booked exhibitions halls and shopping baskets full to the brim” – that’s how we announced the upcoming Anuga in our preliminary report. And this year’s Anuga will welcome a record number of exhibitors, with more than 7,200 exhibitors expected in Cologne …
The latest innovation insight from Gama Compass MANCHESTER – 21st August 2017: Craft beer continues to get creative, using bold new flavours, innovative ingredients and tongue-in-cheek branding to tempt millennial drinkers. This month’s Innovation Insight looks at the latest brand looking to leave its mark in the flavoured craft segment – Not Your Mom’s Artisanal Brews. Newly released by US-based craft brewer Small Town Brewery, Not Your Mom’s is a “collection of artisanal …
Insight by Gama Compass MANCHESTER – 3rd August 2017: Ice cream and desserts exerts a strong influence on new product development in the frozen foods space in the UK & Ireland, while frozen fruit and vegetables are being reinvented to cater to changing dietary trends, Gama’s latest research reveals. From an NPD perspective, the frozen food sector in the British Isles is largely dominated by ‘big hitters’ such as Nomad Foods in …
Gama spoke to Lisa Sohanpal, Founder & CEO, Nom Noms World Food. What are the key success factors when launching a new retail food brand to the market? “At the forefront of launching a successful retail food brand is the need to understand the target customer, anticipate their needs, and inspire them further. Entrepreneurs need to leverage insight, knowledge and continuously innovate through deductive failure i.e. continuously challenge your own …
The latest innovation insight from Gama Compass MANCHESTER – 29th June 2017: This month’s Innovation Insight looks at how packaged salad manufacturers are adapting to the new ways that consumers are incorporating ‘healthy’ ingredients into their diet. Under the microscope is a new line that positions salad leaves as an ingredient to be blended into health drinks, rather than eaten whole – Florette Smoothie Mix Salad. Capitalizing on a boom in …
Insight by Gama Compass™ MANCHESTER – 13rd June 2017: The frozen pizza category has witnessed increasing moves towards authentic styles and recipes, as well as a focus on special dietary needs and convenience benefits, according to Gama’s latest research. While somewhat less active in NPD terms than some other categories, pizza nonetheless plays a notable role in frozen food innovation across many regions. According to the latest insights from Gama Compass – …
Gama spoke to Mikko Lindqvist, Vice President, Marketing & Portfolio, Fazer. Is packaged bread being threatened by the rise of low carbohydrate diets? If so, how is Fazer responding? Low carbohydrate diets had a big impact on the bread market some years ago. From there the market has recovered and new trends have emerged. The public discussion about carbohydrates is more balanced currently and the benefits of wholegrains, especially oat …
Gama spoke to Nicolas Panniez, Category Manager, Ferrero. How is the way food companies are looking to reach and engage with consumers changing? How can a brand successfully resonate with consumers? Companies and their brands need to be flexible in their marketing mix and continuously monitor changing consumption and shopping behaviour. Gathering data and translating this into actionable insights is and will remain key to developing strategic brand, category, customer …
Insight by Gama Compass™ MANCHESTER – 10th April 2016: Fruit and vegetables have proved fertile ground for new product development in private label frozen food over the past three years, while drives towards premiumization and greater product diversity indicate a sector in pursuit of consumers with more adventurous and discerning palates, the latest research from Gama reveals. Across the board, private label continues to be a significant force in the frozen food …
The latest innovation insight from Gama Compass MANCHESTER – 2nd February 2017: This month’s Innovation Insight takes a look at the future of packaging technology in preserved food, with the launch of a new line that brings the benefits of transparent plastic to the canned food aisle: Glory Farms Slow-Cooked Canned Vegetables. Promoted as “the most notable innovation in canned vegetables since canning was invented”, Glory Farms Slow-Cooked Canned Vegetables from …
Gama spoke to Lisa Tse MBE, Chief Executive, Sweet Mandarin. What are the key success factors when launching a new retail food brand to the market? It is not easy to launch a food brand so one must be resilient, persistent, ambitious and hardworking. There are many factors to consider including creating a product that is world class in terms of quality, understanding how the retail market operates, being able to fund the initial …
Gama spoke to Ian Wright MBE, Director General, Food and Drink Federation. What key trends do you expect to shape food and drinks innovation in the UK in 2017? Healthy eating will remain a key trend this year and I believe we’ll continue to see popular products reformulated with reduced sugar and calorie content. This, I believe, will be alongside the launch of more plant-based functional foods and products that support …
The latest innovation insight from Gama Compass™ MANCHESTER – 5th January 2017: This month’s Innovation Insight looks at the ongoing reinvention of toaster cooking, with a new launch that seeks to transport bread into the lucrative world of hot, convenience snacks: Warburtons Toastie Pockets. Boasting of “a toaster-revolution”, Warburtons Toastie Pockets are an addition to Warburton’s line of flatbread-style products, and an attempt to find a new home for bread within …
Insight by Gama Compass™ MANCHESTER – 24th November 2016: ‘High vitamin’ claims are continuing to notch upwards in new product launches, according to Gama’s latest study of patterns and trends in global FMCG innovation, with non-alcoholic drinks proving particularly fertile ground for vitamin-related positioning. Based on data from Gama Compass™ between 2014 and 2016, and segmenting vitamin claims by five principal types – vitamins A, B, C, D and E …
The latest innovation insight from Gama Compass™ MANCHESTER – 17th November 2016: This month’s Innovation Insight brings evolutions in the world of soft drinks into sharp relief, with a look at a new launch adding an extra dimension to the cola category via ‘ultra’ carbonation technology – Pepsi Strong 5.0GV Cola. Recently launched in Japan, Pepsi Strong 5.0GV Cola is an extension to Suntory’s Pepsi Strong line of carbonated soft drinks that …
Insight by Gama Compass™ MANCHESTER – 3rd November 2016: ‘Gourmet’ and ‘indulgent’ are key adjectives in the French frozen foods space, Gama’s latest assessment of the frozen product innovation landscape reveals. Broadly in line with other markets in terms of overall NPD – the frozen sector accounting for 8.7% of all new food and drink launches in France over the past two years, according to Gama Compass™ data – the French market …
Gama spoke to Nicolas Trentesaux, Group Director, SIAL, ahead of the show’s latest two-yearly edition in Paris. What are your expectations for this year’s SIAL? SIAL Paris will showcase the food of today and invent the food of tomorrow. The show will open its doors on the same day the United Nations celebrates World Food Day. Over five days, it will be the world’s largest food innovation event! The largest …
The latest innovation insight from Gama Compass™ MANCHESTER – 1st September 2016: This month’s Innovation Insight picks up on the craze for nitrogen technology now spawning a new generation of products in the RTD coffee space. Centre stage is a product that melds the novel textures of nitrogen infusion with the functional benefits of ‘free from’ to create a new option in non-dairy coffee – Califia Cold Nitro Cold Brew Coffee With Almond …
Insight by Gama Compass™ MANCHESTER – 25th August 2016: New ingredients and formats, along with an emphasis on the ‘real’ and ‘rustic’, are some of the hallmarks of product innovation in the frozen potato category over the last two years, as the latest insights from Gama Compass™ reveal. Despite representing a relatively small fraction of NPD within the overall retail frozen food space – only 4% of total launches in the last …
Insight by Gama Compass™ MANCHESTER – 14th July 2016: ‘Fresh’, ‘locally-sourced’, ‘quick’, ‘no flavour enhancers’ and ‘additive-free’ are some of the key claims associated with products described as ‘real’ or ‘authentic’, while drinks concentrates, coffee and tea are among the most significant product categories for ‘real’ claims in new launches, according to Gama’s latest look at patterns in innovation and new product positioning. The analysis, conducted on products reported on Gama …
The latest innovation insight from Gama Compass™ MANCHESTER – 7th July 2016: New avenues in snacking are the subject of this week’s Innovation Insight, as Gama explores a launch that demonstrates how fish companies can exploit demand for natural, high-protein options in the mainstream savoury snacks category – FishSnack’s Fish & Chips. Advertised as “delicious & traditional”, FishSnack’s Fish & Chips from Barcelona-based Savia Natura is a new dried fish-based launch that …
Gama spoke to Alberto García Romero, Marketing Manager, Dulcesol. What should manufacturers do to be successful in the current economic climate? The current economic situation is changing but the recession was so strong that it altered a number of different parameters in our main markets. The price-quality relation is one of our main strengths and consumption at home became stronger vs out-home during 2008 to 2012. This was a good opportunity …
The latest innovation insight from Gama Compass™ MANCHESTER – 6th June 2016: This week, Gama turns the spotlight on the functional benefits of seaweed, with a look at the recently-launched Dulcesol Innova range of bakery foods and their unusual chlorella-enhanced, health-promoting formulations. Newly released as a reworking of the firm’s traditional lineup of biscuits, crackers, cakes and other bakery products, Dulcesol Innova is a “healthier”, “Mediterranean” range from Dulcesol that the Spanish firm …
Gama spoke to Helen Warren-Piper, Marketing Director, Premier Foods. What key trends do you expect to shape food innovation in 2016? Health, convenience, indulgence and real food are all still key trends that have a major impact on the FMCG market. Other factors influencing food innovation are of course the sugar debate, reduced salt and a push to have products that are free from artificial ingredients. As a leading British …
Gama spoke to Maria Sánchez, Marketing & Communications Director, Noel. Which markets or consumer groups currently offer the greatest growth opportunities for FMCG companies? Emerging markets are still an opportunity but more and more companies need to be aware of the appearance of new targets. An example would be the generation after the millennials – “Generation Z” – who were born between 1994 and 2009 and who demand their space …
Insight by Gama Compass™ MANCHESTER – 20th May 2016: Baby drinks, dairy, snacks, dairy & dairy alternative drinks and functional drinks are among the key markets for high protein claims in new food and drink launches over the past two years, according to Gama’s latest study of global food and drinks innovation. Taking into account products reported on Gama Compass™ since May 2014, Gama’s research also found significant parallels between ‘high protein’ …
In April, Spain once again became the focal point for the world’s consumer goods firms as Alimentaria returned for its latest edition at Barcelona’s Fira Gran Via. Now into its 40th year, Alimentaria hosted a total of 140,000 visitors from 157 countries (16 more than in 2014), indicating, in the show’s words, “its international pulling power and efficient role at galvanising exports for sector companies”. Of the 44,000 international visitors, …
April 2016 saw thousands of FMCG professionals once again set their sights on the UK’s second city, as Food & Drink – a leading UK show for the food and drinks industry, spanning the grocery, wholesale, speciality retail, manufacturing and foodservice sectors – returned to the NEC in Birmingham for the latest of its two-yearly editions. Food & Drink Expo ran alongside three co-located events – Foodex, the Farm Shop …
The latest innovation insight from Gama Compass™ MANCHESTER – 5th May 2016: Featuring in this week’s Innovation Insight is a new player in the hot drinks aisles that promises to take the mess and guesswork out of tea brewing with the introduction of a new instant aerosol format – No More Tea Bags Tea Concentrate. Advertised as “normal tea – only better”, No More Tea Bags Tea Concentrate from UK-based Yum …
Advertised as “your gateway to the Japanese wine, beer, spirits, gourmet food and foodservice market”, Wine and Gourmet Japan – a recently-established trade event staged by Koelnmesse, the organisers behind major European shows such as Anuga and ISM – returned to the showgrounds of Tokyo’s Big Sight Exhibition Center for its latest edition. Visitor numbers for the 2016 event showed a modest increase on the previous year, with a total …
Insight by Gama Compass™ MANCHESTER – 21st April 2016: Baby food stands top of the pile for both ethical and environmental claims, with baby cereals leading the way at the category level, Gama’s latest research into patterns in new food launches has found. Based on a study of products reported on Gama Compass™ over the last two years, Gama has found that baby food categories are hotspots for messages that address …
Gama spoke to Josep Antoni Valls, Managing Director of Alimentaria, ahead of the 40th edition of the international consumer goods tradeshow. What are your expectations for the 40th edition of Alimentaria? We are expecting the most international, innovative and gastronomy-rich edition in the 40 years of the show. Among the more than 140,000 attendees we are expecting for 2016, we will welcome more than 40,000 international visitors from more than …
Gama spoke to Giovanni Mantovani, CEO of Vinitaly, ahead of the latest edition of the wines and spirits tradeshow. What are your expectations for the 50th edition of Vinitaly? This edition will be an occasion to look into a future that is still to be built: we hope that Vinitaly will be able to define a road map that can accompany the development of the wine sector in the years …
The latest innovation insight from Gama Compass™ MANCHESTER – 8th April 2016: Beauty benefits are setting out their stall in the alcoholic drinks space with a new “refreshing” and “easy-to-drink” beer that is claimed to combine “health and flavour” with the virtues of “natural” ingredients – Beauty Aloe Beer. Launched in 2015 by Spanish firm Alimentos Para El Siglo XXI, Beauty Aloe Beer harnesses the popularity of ‘easy-drinking’ and ‘refreshing’ beers …
Gama spoke to Sharon Barraclough, Marketing Director, Hovis. How do companies best achieve growth in developed or saturated markets? Be clear on the role of your brand in consumers’ lives and tell that brand story in a way that adds meaning and purpose. Support it with absolute product truth – delight consumers by exceeding their expectations of what good is in terms of quality. Be obsessed with being the best at …
Gama spoke to Jonathan Stordy, Managing Director International, Mahou San Miguel. What should manufacturers do to be successful in the current economic climate? To succeed in this changing context, the key is to find a unique position where no one can beat you without losing sight of your culture and values as a company. You need to be focused on innovation, which helps companies such as Mahou San Miguel continue …
Insight by Gama Compass™ MANCHESTER – 15th March 2016: Functional claims go hand in hand with ‘greek’ formulations in new yoghurt launches, while North America continues to be a hotspot for greek yoghurt NPD, according to Gama’s latest study of product trends in new FMCG launches. Despite the now global dimension to the greek yoghurt boom, Gama’s research continues to point to significant variations in the proportion of ‘greek’ products launched …
The latest innovation insight from Gama Compass™ MANCHESTER – 3rd March 2016: This week’s Innovation Insight looks at the latest attempt by Japanese firm Koikeya to innovate in the crisps category, this time via a new oil-based ‘shake and season’ concept that allows consumers to adjust the amount of fat present in the final product – Pototto+ Potato Snack. Seeking to bring beauty benefits to the mainstream savoury snack arena, Pototto+ …
Insight by Gama Compass™ MANCHESTER – 23rd February 2016: Orange and lemon flavours are associated with premium claims and higher price points, while strawberry flavours are especially common in Latin America and in launches targeted at children, the latest information from Gama Compass™ indicates. For this month’s study of trends and patterns in new product launches, Gama has pinpointed the five leading fruit flavours in global innovation over 2014 and 2015 …
The latest innovation insight from Gama Compass™ MANCHESTER – 11th February 2016: In this week’s Innovation Insight we look at an attempt to reinvent savoury snacks for the digital generation through the use of irreverent marketing, unusual branding and visually arresting packaging – Kims All In Crisps. In an apparent effort to redirect its energies to the tweens and teens markets, Danish snack and crisp manufacturer Kims has unveiled Kims All …
The latest innovation insight from Gama Compass™ MANCHESTER – 29th January 2016: This week we focus on the stellar rise of matcha as an ingredient in new FMCG products, featuring as our case study a launch that takes the on-trend green tea powder and combines it with coconut water and high pressure processed fruit and vegetable juices to create a new health-enhancing ‘superdrink’ – Evolution Fresh Organic Coconut Matcha Smoothie. Launched …
Insight by Gama Compass™ MANCHESTER – 22nd January 2016: ‘Natural’ continues to be a cornerstone of product marketing in new food and especially new drinks launches, according to Gama’s latest study of claims in global new consumer goods. In product launches reported on Gama Compass™ over the course of 2015, ‘natural’ was the fifth most likely claim to be used by product marketeers, while two other ‘non-artificial’ claims – ‘no artificial …
The latest innovation insight from Gama Compass™ MANCHESTER – 7th January 2016: For the first innovation focus of 2016, we look at a product launch that aims to breathe new life into the instant soup category through a “premium” offering that highlights the benefits of satiety, texture and flavour – Batchelors Cup A Soup Deliciously Thick Instant Soup. Promoted as being “perfect for lunchtime”, Batchelors Cup A Soup Deliciously Thick …
The latest innovation insight from Gama Compass™ MANCHESTER – 18th December 2015: This week’s Innovation Insight looks at the latest attempt to add diversity to the wine market through a new female-positioned, low-alcohol offering melding prosecco-style fizz with the ‘treat’ value of chocolate – Choco Secco Sparkling Chocolate Wine. Promoted as bringing together “dynamic megatrends” for chocolate and ‘secco’-style sparkling wine, Choco Secco Sparkling Chocolate Wine is the latest addition …
Insight by Gama Compass™ MANCHESTER – 11th December 2015: The breakfast foods space is being increasingly characterized by new functional claims, convenient and single-serve pack formats, and a diversity of product choices across a broadening range of categories, the latest research by Gama can reveal. Gama’s study, based on products reported on Gama Compass™ over 2014 and 2015, has examined trends and patterns in the world of cereals and breakfast foods, …
The latest innovation insight from Gama Compass™ MANCHESTER – 3rd December 2015: With ‘high protein’ now topping new product claims across a number of food and drinks categories, this week’s Innovation Insight looks at one company’s efforts to stand out in an increasingly crowded field by turning to the protein ‘power’ of fresh, free-range eggs – Toni’s Smoothei Vitality Drink. Aiming to “combine[ ] all the positive nutritional properties of the …
Gama spoke to Roberto Funari, Executive Vice President, Category Marketing, Reckitt Benckiser. Which markets or consumer groups currently offer the greatest growth opportunities for FMCG companies? Emerging markets remain an important growth opportunity for FMCG companies as they will continue to outperform developed markets in terms of growth rate. The key to investing in emerging markets is to understand that they do not yield an immediate growth return, but …
The latest innovation insight from Gama Compass™ MANCHESTER – 26th November 2015: Gama returns to the RTD coffee shelves for this week’s Innovation Insight, taking a look at innovative microwaveable packaging that enables consumers to recreate the ‘coffee shop’ experience in their own home – Suntory Renji De Torokeru Hot Latte. In an apparent first for the RTD coffee space, Suntory is expanding its long-standing RTD tea and coffee range with …
The latest innovation insight from Gama Compass™ MANCHESTER – 18th November 2015: This week’s Innovation Insight looks at an attempt to create “an entirely new category in the grocery store” through a launch that takes the concept of ‘fresh chilled beer’ to new heights – Heineken Extra Fresh Beer. Designed around the notion that “nothing is as delicious as freshly brewed beer”, new Heineken Extra Fresh beer – due to be …
Gama spoke to Joaquim Vives, General Manager, Mane Iberica. How is the growing demand for more ‘all natural’ formulations impacting on flavour & fragrance companies? This is a major trend and demand will keep growing if the economic situation continues to brighten. However, ‘all natural’ does not consistently point to the same definition when it comes to food & drinks manufacturing. This is not the case for flavourings, as …
The latest innovation insight from Gama Compass™ MANCHESTER – 5th November 2015: As the incidence of obesity and tooth decay continues to rise worldwide, manufacturers of fruit drinks – especially those targeted at children – are increasingly finding themselves in the firing line over their products’ sugar levels. Now one company is looking to turn this criticism on its head with the launch of a new fruit and vegetable drink that …
Gama spoke to Ori Yehudai, President & CEO, Frutarom. What should manufacturers do to be successful in the current economic climate? I believe that in order to be successful in an ever more challenging economic environment, we must demonstrate creativity and flexibility when dealing with our customers and provide top-notch service. Being able to adapt and adjust to our customers’ needs and work with them in creating innovative but …
Gama spoke to Matteo Fantacchiotti, Global Vice President Commercial Diageo Reserve, Diageo. Which markets or consumer groups currently offer the greatest growth opportunities for FMCG companies? We see a new ‘Silk Route’, across the lines of the world magnet cities and hot spots. And this is where our focus is. Within this context, although high-net-worth individuals and wealthier people are the obvious target group, millennials are really what we’re going …
A long weekend in early October saw the return of Anuga – a key two-yearly gathering for the global food & drinks industry – to the city of Cologne in Germany. Space was at a premium as the “fully booked” pavilions of the city’s extensive Koelnmesse showgrounds once again played host to tens of thousands of trade visitors from across the globe, each keen to explore the latest industry news, …
Gama spoke to Alberto Bertone, President & CEO, Sant’Anna. What key trends do you expect to shape non-alcoholic drinks innovation in 2016? Throughout the world there is a move towards a culture that is more conscious of health and wellbeing, something which is seeing consumers turn away from high-sugar fizzy drinks towards water or other products considered more ‘natural’. This is something which over the last few years has …
Insight by Gama Compass™ MANCHESTER – 16th October 2015: Lime and peach are the most popular flavours in new alcoholic drinks launches, according to the latest study of global NPD by Gama. Based on analysis of products reported on Gama Compass™ over the past 18 months, lime was the leading flavour across new alcoholic launches globally, featuring on just over 5% of products in the study sample. Second in the …
The latest innovation insight from Gama Compass™ MANCHESTER – 9th October 2015: In this week’s Innovation Insight, we look at the launch of a drink seeking to bring the benefits of ‘freshly brewed’ to the chilled coffee space through packaging innovation – L Cafe Snowing Black Coffee Drink. Starting from the principle that ‘fresh is best’ when it comes to coffee, L Cafe Snowing Black Coffee Drink is a new product …
Gama spoke to Dietmar Eiden, Vice President of Trade Fair Management at Koelnmesse, ahead of the 2015 edition of Anuga. What are your expectations for this year’s Anuga? Anuga 2015 is fully booked, which means approximately 6,800 exhibitors from around 100 countries will be participating. With an extraordinary 86% of exhibitors from overseas, and with its incomparable range of companies and products on show, Anuga will once again be the …
The latest innovation insight from Gama Compass™ MANCHESTER – 24th September 2015: This week’s Innovation Insight investigates how overarching food industry trends – from natural ingredients to adventurous flavour – are being increasingly expressed in the world of pet care, as we look at Nestle’s latest expansion of its Purina Beyond range – Purina Beyond Natural Puree for Dogs. Promoted as “natural meal enhancements” and designed to act as a flavoursome …
The latest innovation insight from Gama Compass™ MANCHESTER – 17th September 2015: Gama’s latest Innovation Insight offers a window into the potential future evolution of the Greek yoghurt trend. This week we take a look at a product launch that looks to redefine the ‘yoghurt + granola topping’ concept by giving it a new savoury spin – Vigor Savoury Greek Yoghurt with Croutons. Purportedly addressing the lack of “snacks with …
Insight by Gama Compass™ MANCHESTER – 10th September 2015: North America is the leading region for low calorie claims but also for high calorie products in new food industry launches, Gama’s latest study of global FMCG product innovation can reveal. Focusing on products reported by Gama Compass™ over the last 18 months, Gama’s analysis has revealed the often stark variations, both in terms of low-calorie claims and actual calorie content, exhibited in …
The latest innovation insight from Gama Compass™ MANCHESTER – 4th September 2015: This week, Gama’s innovation focus turns to hot drinks and the world of functional benefits, looking at a new probiotic launch that seeks to unite modern dietary concerns with the traditional British obsession with tea – Stir Daily Cultures Tea. The latest product concept from UK firm Stir Drinks, Stir Daily Cultures Tea is a line of peppermint, …
Insight by Gama Compass™ MANCHESTER – 27th August 2015: Innovation dynamics in tea and coffee are the subject of our latest study of product innovation from Gama Compass™. Based on introductions reported over the last 18 months, Gama has analysed factors such as claims, pack format and pack design to find that– despite often being bracketed together – tea and coffee often reveal quite significant differences in relation to both product …
The latest innovation insight from Gama Compass™ MANCHESTER – 20th August 2015: This week Gama takes a look at a new effort to innovate with fragrance in the soap market through the launch of a product that marries the aspirational appeal of premium perfumery with the durability of scent release technology – Caress Forever Body Wash. Touted as “the world’s first body wash with Fragrance Touch Technology”, Caress Forever Body Wash, which …
The latest innovation insight from Gama Compass™ MANCHESTER – 6th August 2015: New developments in sun care technology that effectively turn summer into winter feature in this week’s Innovation Insight, as we take a look at a new refreshing spray that claims to deliver sun protection in the form of ‘snowflakes’ – Recipe Snow Flower Sun Protection Spray. South Korean health & beauty manufacturer Recipe Cosmetics is aiming to create …
The latest innovation insight from Gama Compass™ MANCHESTER – 23rd July 2015: The latest attempt to bring functional benefits to the alcoholic drinks sector is Gama’s innovation focus for this week, as we look at a new craft beer seeking to piggyback on the craze for all things protein – Mighty Squirrel High Protein Beer. New to Boston, MA in the USA, Mighty Squirrel High Protein Beer is advertised as a …
The latest innovation insight from Gama Compass™ MANCHESTER – 16th July 2015: Increasing interest among men in personal hygiene and grooming regimes presents new opportunities for consumer goods firms – and not only in the health & beauty space – as our latest Innovation Insight reveals. This week, Gama cast its eye over a new ‘household’ deodorizer that specifically focuses on male personal hygiene concerns, seeking to address them in a …
The latest innovation insight from Gama Compass™ MANCHESTER – 3rd July 2015: The growing power of digital media to act as a driver for new product development is the subject of Gama’s latest innovation insight, as we look at a biscuit product born out of a proprietary mobile application – Artiach Dinosaurus Eggs Biscuits. Unveiled as an extension to the Dinosaurus line in Spain, Artiach Dinosaurus Eggs Biscuits from Adam …
Gama spoke to João Costa, CEO, DanCake Portugal. How do companies best achieve growth in developed or saturated markets? Through a strong innovation pipeline (consumer driven) and a constant focus on cost efficiency, plus a strong wire into the trade. DanCake has a unique portfolio of products that cater to the major needs of consumers and retailers. We consider ourselves to be the ‘one stop shop’ for the category, …
The latest innovation insight from Gama Compass™ MANCHESTER – 26th June 2015: The use of combination packs to target specific health needs is the subject of Gama’s innovation focus for this week, as we look at a new line seeking to unite health drinks and natural snacks through common functional benefits: Daily Serving Functional Juice + Snack Mixes. Comprising a two-part ‘kit’ of a fruit or vegetable drink packaged together …
The latest innovation insight from Gama Compass™ MANCHESTER – 18th June 2015: As gin continues to drive growth in the craft spirits segment, Gama looks at how botanical ingredients and gin branding are beginning to pervade a broad swathe of alcoholic drinks categories with the launch of a new gin-inspired craft vodka – NB London Dry Citrus Vodka. Promoted as the world’s first “London Dry” product in the vodka category, …
Insight by Gama Compass™ MANCHESTER – 11th June 2015: The key characteristics of new ice cream & dessert products are the subject of Gama’s latest analysis of recent launches from Gama Compass™, examining in particular how private label launches compare to the market as a whole in terms of category breakdown, price and brand positioning. Encompassing launches reported over approximately the last 12 month period, Gama’s research shows that dairy-based …
The latest innovation insight from Gama Compass™ MANCHESTER – 5th June 2015: Inventive innovation in the breakfast cereal category is Gama’s new product focus this week, as we take a look at a launch that is seeking to bolster the popularity of cereal as a summer breakfast food – Post Ice Cream Pebbles Rainbow Sherbet Breakfast Cereal. Introduced as an extension to the Post Pebbles range in the US, Post …
Gama spoke to Tim Brown, President & Chief Executive Officer, Nestle Waters North America. What are your day-to-day activities as President & Chief Executive Officer ? As President and CEO of Nestlé Waters North America, I have the opportunity to oversee a complex commercial operation with one goal: bringing healthy, hydrating beverages to homes and businesses across the U.S. and Canada. In any given day, I can find myself …
The latest innovation insight from Gama Compass™ MANCHESTER – 28th May 2015: This week Gama returns to look at the infiltration of ‘sweet treats’ into the health and beauty industry, casting an eye over the latest example of chocolate-inspired cosmetics indulgence – Etude House Give Me Chocolate Eyeshadow. Newly launched in South Korea as a limited edition, Etude House Give Me Chocolate Eyeshadow forms part of a chocolate-inspired collection that …
The latest innovation insight from Gama Compass™ MANCHESTER – 21st May 2015: This week’s innovation feature looks at an experimental new category of breakfast foods that underlines the rapid evolution of consumer breakfast habits towards on-the-go snack products: the fruit-flavoured Koikeya Breakfast Potato Chips. In an attempt to help crisps break free from the confines of the snacks market, Koikeya, a Tokyo-based manufacturer of snack products, is launching Koikeya Breakfast …
Insight by Gama Compass™ MANCHESTER – 13th May 2015: The reality of steadily climbing obesity rates across the world has become a hot political topic and, with the threat of increasingly stringent regulation of high-calorie, high-fat and high-sugar food and drinks ever present, the potential impact of rising obesity levels on FMCG categories is now impossible for the industry to ignore. In the latest study of recent product launches reported …
Gama spoke to Rita Nabeiro, Chief Executive Officer, Adega Mayor. What key trends do you expect to shape alcoholic drinks innovation in 2015? Consumers are increasingly concerned about their health so alcohol content is likely to be an issue in the sector. Because of that I believe that low-alcohol drinks will see an increase in volumes. Organic is also an important trend in the food and beverages sector in …
The latest innovation insight from Gama Compass™ MANCHESTER – 7th May 2015: In this week’s innovation focus, Gama looks at how growing bottled water sales in the US combined with increased consumer health awareness may start to shape the future of both the bottled water and energy / sports drinks categories, examining a new spring water infused with caffeine and electrolytes – 3 Pure Spring Water. Unveiled in 2014 with …
Gama spoke to Ross Carter, Event Director at London Wine Fair, ahead of the show’s latest outing at the Kensington Olympia. What are your expectations for the 35th edition of London Wine Fair? This year we are expecting our most diverse show to date, with more UK-based importers than ever before. In total we will see 650 individual exhibitors representing around 40 wine-producing countries for 2015 and expect to …
Migrating across London for its latest edition – from its established home at Olympia in Kensington to the more ample surroundings of ExCel in Docklands – Natural & Organic Products Europe returned this April to unveil the latest in “natural, organic, fair trade, free-from, vegan, vegetarian, and eco-living” products from across the world. Along with its relocation, the show boasted a “fresh new look”, attracting around 600 exhibitors and over …
The latest innovation insight from Gama Compass™ MANCHESTER – 30th April 2015: The evolution of coconut and chocolate as key ingredients in functional products is Gama’s theme this week, as we look at a “superfood” beverage that brings together raw cacao beans and cold pressed coconut in a new “nutrient rich” product – Rau Chocolate and Coconut Cacao Superfood Drink. An extension to the line of “world first” cacao superfood …
The latest innovation insight from Gama Compass™ MANCHESTER – 23rd April 2015: Food-focused marketing and textural interest continue to play a significant role in health & beauty innovation, as evidenced by Gama’s innovation feature for this week: Sanctuary Spa Cooling Body Sorbet Collection. Part of a new food-inspired range in the UK that also includes a series of ‘Air-Whipped Souffle’ products, the Sanctuary Spa Cooling Body Sorbet Collection from PZ …
Insight by Gama Compass™ MANCHESTER – 16th April 2015: From the growth in on-the-go breakfast foods to the rise of multifunctional “alphabet creams” in the cosmetics market, convenience benefits have driven many of the breakthrough innovation trends in the FMCG space over the past few years. However, as the latest analysis of product launches reported by Gama Compass™ over the last 12 months can reveal, claims relating to convenience – …
Gama spoke to Michael Dreyer, Vice President Asia Pacific of Koelnmesse, ahead of the latest edition of Wine & Gourmet Japan in Tokyo. What are your day to day activities as Vice President Asia Pacific? As VP Asia Pacific, I oversee the activities and finances of all the Koelnmesse subsidiaries in Asia Pacific: we have offices in Singapore, Bangkok, Tokyo, Taipei, Hongkong, Macau, Beijing, Shanghai and Guangzhou. I coordinate with …
The latest innovation insight from Gama Compass™ MANCHESTER – 9th April 2015: The challenge of developing ‘authentic’ and ‘local’ brands in mainstream alcoholic drinks categories comes under the microscope this week, as Gama looks at a new lager range aiming to capture the “unique character” of different Italian regions – Birra Moretti Le Regionali Beer. Announcing that “a voyage of discovery of unique Italian character has begun”, Heineken has unveiled …
Gama spoke to David Butler, Vice President, Innovation and Entrepreneurship, Coca-Cola. What are your day-to-day activities as Vice President, Innovation and Entrepreneurship? My current focus is leading our Coca-Cola Founders platform. We’ve designed a repeatable and scalable model for co-creating seed-stage startups with a global network of founders. I spend the majority of my time working directly with our portfolio companies on various aspects of their businesses and with …
The International Food Exhibition (IFE) – the UK’s largest event for the food and drinks sector – returned to London’s Docklands towards the end of March for its 2015 outing. Vowing to be “back bigger and more innovative than ever before”, the show welcomed a total of 1,350 food and drinks companies, showcasing both “the world’s largest collection of UK products” and a diverse range of international goods, with exhibitor …
Almost 2,500 companies assembled inside the halls at Bologna Fiere in March as Cosmoprof, the self-styled “international leader in the global world of cosmetics”, returned to Bologna for its latest edition. The show trumpeted record exhibitor and visitor numbers: almost a quarter of a million attendees packed inside the shows’ pavilions over the four days of the event, a fifth more than had attended the previous year. 79,000 of these …
Gama spoke to Oliver Mirza, Chief Executive Officer, Dr. Oetker India. What key trends do you expect to shape food innovation in 2015? Consumers are moving towards urbanisation and westernisation. The need for convenience food which is aspirational with restaurant-like quality which suits the Indian palate is the need of the Indian consumer. Consumers are open to new ideas and concepts in food. What should manufacturers do to be …
Gama spoke to Andrea Budelli, Vice President – R&D Europe, Heinz. What should manufacturers do to be successful in the current economic climate? Balance your value proposition in your portfolio, adapt your offering and your pricing to the needs of different channels, and bring distinctive and relevant innovation to the market, with appropriate pricing, so as to have a win/win proposition for both customers and consumers. Focusing on fully exploiting …
The latest innovation insight from Gama Compass™ MANCHESTER – 20th March 2015: The value of functional branding in convenience food categories is explored in Gama’s feature innovation for this week – Fresh Express Functional Health Salad Kits. Comprising a Hearth Health kit, an Antioxidant kit and a Digestive Health kit, the new Fresh Express line of functional convenience salads is being launched in the US by Chiquita Brands as an …
Gama spoke to Giacomo Canali, Packaging Research & Innovation Manager, Barilla. What key trends do you expect to shape food innovation in 2015? More and more food products will be tailored to specific needs, meeting a range of consumer requirements and allowing the company to be present in different channels, with the main goal of achieving better volumes and increasing group sales. At the same time, there is a need …
Gama spoke to Giovanni Mantovani, CEO of Vinitaly, ahead of the latest edition of the wines and spirits tradeshow. What should manufacturers do to be successful in the current economic climate? Global wine consumption is evolving, with a shift away from the traditional European producers and consumers of wine and towards new markets. This is resulting in growth in international trade. In mature markets, and also in those where there …
The latest innovation insight from Gama Compass™ MANCHESTER – 12th March 2015: This week Gama focuses on new merchandising opportunities with a look at a bakery launch that combines print and digital media in order to appeal to children – Hans Freitag Fairytale Biscuits. Recently introduced by German biscuit specialist Hans Freitag, Hans Freitag Fairytale Biscuits are an attempt to drive greater brand interaction by linking product, packaging and digital …
Gama spoke to Dino Tavazzi, CEO of Cosmoprof, ahead of the global beauty care event in Bologna. What key trends do you expect to beauty care innovation in 2015? A good many companies at Cosmoprof Worldwide Bologna, whether focused on male or female beauty care, are paying attention to the sustainability agenda, in line with the ‘green’ themes adopted for the Milan Expo 2015. In particular, significant emphasis is being …
The latest innovation insight from Gama Compass™ MANCHESTER – 5th March 2015: This week Gama revisits the trend for textural variety in food and drinks products with a look at a new juice blend containing nuts, seeds and berry pieces – Harvest Soul Chewable Juice. Promoted as being “unlike typical juice drinks”, Harvest Soul Chewable Juice from Harvest Soul Inc. in the USA features a blend of “fruits, vegetables and …
Insight by Gama Compass™ MANCHESTER – 27th February 2015: A study of the latest launches reported by Gama Compass™ reveals that white dominates pack colour choices for new product introductions in the health & beauty industry. Taking into account launches reported in the last 12 month period, Gama has found that white is the clear leader as a pack colour choice for new health & beauty introductions. White was the …
Gama spoke to Hai Liu, Vice General Manager, Tsingtao Brewery. What key trends do you expect to shape alcoholic drinks innovation in 2015? In my opinion, the alcoholic drinks industry is facing an era of ever more diversified consumers who are demanding new styles and flavours of drinks and no longer demonstrate loyalty to one brand or category. In the past few years, the rise of craft beers and the …
Gama spoke to Stefano Caruso, Chairman, Caruso & Minini. What key trends do you expect to shape alcoholic drinks innovation in 2015? Nowadays I think it is important to talk about ‘contemporary’ wine, in other words wines which, through their structure and their character, are in line with the tastes and preferences of everyday consumers. In order to do this, its is essential to do your research and focus on …
The latest innovation insight from Gama Compass™ MANCHESTER – 20th February 2015: The potential for the ‘street food’ concept to exert greater influence in consumer goods categories is signalled by a new snack mix range with an emphasis on exotic ingredients and flavours – Forest Feast Street Food Snack Mixes. “Inspired by the sights, sounds and spices of the World’s Street Food hot spots”, Forest Feast Street Food Snack Mixes …
The potential for the ‘street food’ concept to exert greater influence in consumer goods categories is signalled by a new snack mix range with an emphasis on exotic ingredients and flavours – Forest Feast Street Food Snack Mixes. “Inspired by the sights, sounds and spices of the World’s Street Food hot spots”, Forest Feast Street Food Snack Mixes are being rolled out in the UK by snack producer Kestrel Foods. …
The latest innovation insight from Gama Compass™ MANCHESTER – 16th February 2015: Multifunctional benefits in household goods are Gama’s focus this week, as we look at the launch of a new household towel claimed to feature the added ‘power’ of dish detergent – Bounty Kitchen Towel with Dawn. Newly introduced in the US by P&G, Bounty Kitchen Towel with Dawn is promoted as “the first, and only, paper towel infused …
The first four days of February saw the annual arrival of ISM (Internationale Süßwarenmesse), the leading trade show for the confectionery, cake and biscuit sectors, at the showgrounds of Koelnmesse in Cologne, Germany. Returning for its 44th edition in 2015, the show promised “sweets as always” but also “more snacks than ever before”, an acknowledgment of the growth of the ‘snacking’ phenomenon as an overarching trend across many food categories …
The latest innovation insight from Gama Compass™ MANCHESTER – 30th January 2015: Further highlighting the growth of bold and challenging taste experiences in FMCG products, this week Gama shines a torch on the latest flavour to be added to the Svedka Swedish vodka line – Svedka Grapefruit Jalapeno Vodka. Due to be launched in the US by Constellation Brands, Svedka Grapefruit Jalapeno Vodka is looking to appeal to consumers with …
Insight by Gama Compass™ MANCHESTER – 26th January 2015: Purple has emerged as the packaging colour group associated with the highest average product cost for new launches in the food industry, according to the latest research from Gama Compass™. Across a sample of many thousands of products reported by Gama Compass™ in 2014, food products with purple as the primary pack colour had an average cost of $2.26 per 100ml …
The latest innovation insight from Gama Compass™ MANCHESTER – 26th January 2015: This week Gama looks at how the ‘healthy’ associations of the Mediterranean diet are finding a new expression through supplements, with the launch of a cholesterol support tablet based on functional botanical ingredients – Reserveage Bergamot Cholesterol Support with Resveratrol. Recent years have seen a groundswell of support behind what is often termed the ‘Mediterranean diet’ – a …
The latest innovation insight from Gama Compass™ MANCHESTER – 16th January 2015: Exploring the recent craze for breakfast biscuits, and the move towards ‘snacking’ formats in the confectionery and bakery markets, this week’s innovation focus is a new launch that pulls together both the on-the-go breakfast and ‘bitesize’ trends – Bel Vita Bites Breakfast Biscuits. Claimed to be a response to the “42% of Americans skipping breakfast due to being …
The latest innovation insight from Gama Compass™ MANCHESTER – 9th January 2015: This week Gama returns to the prevalent themes of male-oriented positioning and coffee connoisseurship, putting under the microscope a new product that combines masculine branding with the gourmet associations of aged wine through the medium of coffee – Death Wish Barrel Brand Coffee. New to consumers in the US, Death Wish Barrel Brand Coffee – roast coffee aged …
The latest innovation insight from Gama Compass™ MANCHESTER – 22nd December 2014: This week Gama takes a look at the latest example of indulgent foods transitioning to the drinks industry with the launch of new “drinkable cookies” from Japanese bakery and confectionery firm Fujiya – Fujiya Country Ma’am Cookie Drink. Fujiya Country Ma’am – a long-standing Japanese soft cookie brand – is making the journey from food to drinks through …
Gama spoke to John Winnard, Managing Director, William Santus. What are your day to day activities as Managing Director? I see my role as facilitating the smooth running of the business. This involves monitoring key indicators such as quality, profitability, managing costs and sales, but also making sure that we are meeting the requirements and needs of our customers. The less involvement needed to achieve this the happier I am. …
The latest innovation insight from Gama Compass™ MANCHESTER – 5th December 2014: Underlining the growing appeal of ‘extreme’ taste experiences, this week Gama looks at a new “sour” sports drink based on apple cider vinegar – Stu’s Sour Elixir 100% Pickle Juice. Promoted with the slogan “Gain power. Go sour”, Stu’s Sour Elixir from Stu’s Heritage Foods is a new vinegar-based product that is being advertised as an alternative to …
The latest innovation insight from Gama Compass™ MANCHESTER – 28th November 2014: In a further example of category crossover in the food and health & beauty industries, this week Gama focuses on Dairyface Beauty Mooscow Hand & Body Moisturiser, a new skincare product based on real dairy cream. The latest in a line of milk-based toiletries from US producer Dairyface, Beauty Mooscow Hand & Body Moisturiser is a topical skin …
Gama spoke to Paco Recuero, Marketing Director, Pernod Ricard Spain. What are your day to day activities as Marketing Director? As Marketing Director of Pernod Ricard Spain, among the top 5 companies within the Pernod Ricard group, I am leading a young and talented group of 40 marketing professionals, ready to challenge the status quo of the Spanish market through innovation, digital integration and a consumer-focused strategy. My role within …
The latest innovation insight from Gama Compass™ MANCHESTER – 17th November 2014: This week, Gama looks at a new format in the salad dressings category targeting busy female professionals – Ajinomoto Toss Sala Salad Dressing Powder. New to consumers in Japan, Ajinomoto Toss Sala Salad Dressing Powder is an alternative to traditional liquid salad dressings aimed primarily at lunch hour meals. The product comes as a blend of dry ingredients …
The latest innovation insight from Gama Compass™ MANCHESTER – 12th November 2014: The quest for new natural alternatives to conventional table sugar continues to be a hot topic in the food and drinks space. This week Gama takes a look at one of the latest players on the scene – SugaVida Natural Sweetener. Promoted as “the only sweetener that is a superfood”, SugaVida is a new brand of health-oriented natural …
SIAL, the world’s leading trade fair for the food and drinks industry, returned in 2014 for its latest instalment. 2014 was an opportunity to mark the show’s 50 year presence on the FMCG scene and a diverse range of commemorative events helped to contribute to the sense of occasion. The mood was upbeat as more than 150,00 visitors packed into the show’s eight exhibition pavilions. In line with its self-avowed …
Gama spoke to Caroline Grolleau, Product Manager, Color Foods. What are your day-to-day activities as Product Manager? I am responsible for the strategic and operational aspects of our marketing function. I carry out market research and analyze our sales in order to define avenues for future development and to support the activities of the sales teams. I also contribute to the business’s strategic decision making through our executive committee meetings. …
Gama spoke to Carlos Mateo, Chief Executive Officer, Sweetwell. What are your day-to-day activities as General Manager? I organize my work, and that of our key managers, around two key priorities: furthering projects that are of strategic importance to the company, and carrying out essential daily tasks. What key trends do you expect to shape food and drink innovation in 2014? Growth in healthy food that is indulgent, driven …
The latest innovation insight from Gama Compass™ MANCHESTER – 27th October 2014: Gama this week looks at an interesting on-the-go concept in the world of baking mixes – Condi Gold Chocolate Cake Mix, a single-serve dessert which can be cooked in just one minute in the microwave. Looking to extend convenience benefits into the baking mixes category, Portuguese manufacturer Condi Alimentar has unveiled Condi Gold Chocolate Cake Mix, a new …
The latest innovation insight from Gama Compass™ MANCHESTER – 17th October 2014: In the innovation spotlight this week is a health drink tapping into the growing popularity of savoury flavours. New from Pacific Foods in the USA, Pacific Organic Bone Broth is a product designed to be “sipped by the cup” as “a delicious, satisfying addition to your everyday routine”. Bone broths as a drink have undergone something of a …
The latest innovation insight from Gama Compass™ MANCHESTER – 10th October 2014: This week, Gama turns its attention to a new cider-meets-wine hybrid – Wapple Anteprima Wine-Based Drink. Recently unveiled in Italy, Wapple is promoted as a “new dimension” in alcoholic aperitifs. The 8% abv drink – coined from the words “wine” and “apple” – has been developed by Consorzio Ortofrutticolo di Belfiore, a fruitgrowers’ cooperative from the north of …
The latest innovation insight from Gama Compass™ MANCHESTER – 3rd October 2014: In a display of ‘out of the bag’ thinking, fresh salad is being given the gourmet treatment through premium packaging, courtesy of a new launch in Italy from La Linea Verde – Dimmidisi Le Stellate Salad. Dimmidisi Le Stellate Salad – roughly translated as “Stellar” is an attempt to turn packaged salad from an everyday item into something …
Gama spoke to Cristiana Arcangeli, Chief Executive Officer, Beauty’in. What are your day-to-day activities as Chief Executive Officer? I am involved in all processes, but am more focused in product development, marketing and sales. I also do research into new ingredients, packaging, and marketing strategy. What key trends do you expect to shape food and drink innovation in 2014? Functional products is a growing market. That’s why this year …
Gama spoke to Nicolas Trentesaux, Group Director, SIAL, ahead of the 50th anniversary of the show this October. What are your day to day activities? Well, it is certainly a busy life with teams to manage not only in Paris but also across the world, now that we have 10 different shows from America (north and south) to the Middle East, from China to the Phillipines and Indonesia. This requires …
The latest innovation insight from Gama Compass™ MANCHESTER – 26th September 2014: Laundry detergent and fine fragrance collide in a new high-concept launch from The Deli Garage in Europe – L’Eaundry Fragrance Laundry Detergent. With its minimalist but stylish bottle design, and fragrances “pour homme” and “pour femme”, L’Eaundry Fragrance Laundry Detergent is more high-end toiletry than household product. Priced at €79 (over $100) per bottle, it comes as a …
The latest innovation insight from Gama Compass™ MANCHESTER – 19th September 2014: Reinventing jam for a younger generation of consumers is Gama’s innovation focus this week, as we take a look at a the new Spoonfed Foods Savoury Jam line recently launched in Australia. Blending sweet and savoury flavours, Spoonfed Foods Savoury Jam is designed to attract younger consumers to the jam category through its gourmet, ‘foodie’ positioning . Given …
The latest innovation insight from Gama Compass™ MANCHESTER – 12th September 2014: With e-cigarettes experiencing a surge in popularity across the globe, Gama considers what the future may hold for more traditional stop-smoking products. One product that may have the answer is Aqua-Tine Homeopathic Nicotine Formula – a new ‘beverage mix’ format of nicotine replacement now on sale in the USA. Promoted as “a new alternative to traditional tobacco products …
Gama’s innovation focus this week is a product that seeks to take margarine into uncharted waters through sweet flavours – St Hubert Margarine with Chocolate Chips. Launched in France as an extension to the established St Hubert line of margarines, St Hubert Margarine with Chocolate Chips is an attempt to reposition margarine as a healthy alternative to sweet spreads, particularly targeting the traditional French goûter or afternoon snack. Familiar to …
This week Gama casts its eye over the latest display of multifunctionality in the health and beauty industry – Clarins Sun Care Radiant Oil Spray. Combining the benefits of a body oil, a hair oil and sunscreen in one, Clarins Sun Care Radiant Oil Spray is the latest addition to the Clarins line up of sun protection products in Europe. Described as “a beautifying oil enriched with a nourishing elixir”, …
A new twist on toaster snacks features this week, as Gama considers the latest innovation in the cheese and hot snacks categories – Alpenhain Toastertaler Grilled Cheese Snacks. Launched by Alpenhain in Germany, Alpenhain Toastertaler are an unusual addition to the hot snacks landscape. Sold frozen, the square-shaped “blocks” of cheese are designed to be cooked directly in the toaster, without the need for baking paper or any other preparation. …
The worlds of wine and coffee collide in an unusual new launch featured by Gama this week – Friends Fun Wine Coffee-Flavoured Wine. New in the US, Friends’s melding of coffee and wine is the latest addition to the company’s range of low-alcohol “fun wines”, which come in cans and primarily target party occasions. Blending sweet coffee flavours with red and white wine, Friends’s latest invention focuses on novelty taste …
Gama spoke to Emanuel Gävert, Global Innovation Manager, Mondelez International. What are your day to day activities as Global Innovation Manager? They are very varied depending on the specific agenda at any given time. A typical month, however, would range from blue sky ideation sessions, consumer immersions, positioning workshops, communications development and leaping sessions through to detailed P&L discussions with specific markets, or cross functional team meetings to resolve executional …
This week Gama takes a look at an in-vogue category in the health and beauty industry – exfoliant powders – with the debut of Boscia Tsubaki Oil-Infused Exfoliating Powder. Boscia Exfoliating Powder, a new launch available in markets including the USA, Canada and Malaysia, is an illustration of the growing interest in powder exfoliants as an alternative to more traditional scrubs and gels. One of a series of products from …
The growing influence of Mediterranean diets in the world of product innovation is brought into focus with the launch of Ametller Mediterranean Yoghurt with Olive Oil, a line which is new on the market in Spain. This week, Gama once again turns the spotlight on the yoghurt category and, in particular, the influence of the ‘Mediterranean’ trend in new product development. Ametller Mediterranean Yoghurt with Olive Oil, launched by Barcelona-based …
Gama spoke to Andre Jacques, Global Innovation & Marketing Services Director, Unicer. What are your day to day activities as Global Innovation & Marketing Services Director? This is a new position, bringing together five different areas: Insights, Category Development, Innovation (project and process management as well as R&D), Interactive Marketing and finally retailer Loyalty Programmes. This means that, besides the challenge of bringing all this together in a meaningful way …
This week Gama turns its attention to the haircare market – and the growing influence of glamour trends in the health & beauty industry – with the launch of Drybar Gold Mine Shimmering Leave In Conditioner. Recently unveiled for the summer season in the US, Drybar Gold Mine Shimmering Leave In Conditioner is a hair conditioner and cosmetic product highlighting the trend for products which add a touch of “glitz” …
This week Gama explores a new product called Coco Vodka, a flavoured alcoholic beverage (FAB), that illustrates the continuing prominence of coconut water in product innovation. Launched in 2014 in Australia, Coco Vodka is a premixed spirit drink blending triple-distilled vodka and “the fresh water from young coconuts”. Available in an original version as well as varieties flavoured with pineapple and guava, the drink seeks to draw heavily on the …
Gama spoke to Oliver Perez, Marketing Director, Danone Portugal. What are your day to day activities as Marketing Director? As Marketing Director, my personal objective – and that of my department – is to oversee profitable growth for our company. In order to structure our work, we split our brands into two areas. Firstly, international brands, where our focus is on the implementation of promotional activities and innovation, managing the …
This week Gama takes a look at at the novel “starch-removing” claim being made by Pril Fat & Starch Dish Detergent, a new product line recently launched by German manufacturer Henkel. Promising to “effortlessly remove fat and starch”, Pril Fat & Starch is a reformulation of Henkel’s existing Pril dish detergent in Germany. Identifying that much of the effort in manual dishwashing relates not only to the effects of grease …
Butterkist Pop’n’Pour Microwave Popcorn is Gama’s focus this week, as we consider the latest addition to a growing UK popcorn market. Released by Tangerine Confectionery as a new line under the Butterkist brand, Pop’n’Pour is microwave popcorn with an added extra – a sweet topping that is served warm. Rather than being ready-flavoured, the popcorn comes in packs which contain separate sachets of sauce designed to be warmed up and …
Gama spoke to Margarida Condado, Marketing Director, L’Oréal Portugal What are your day to day activities as Marketing Director? As Marketing Director I have responsibility for defining and implementing our brand strategy and marketing mix in the Portuguese market, in accordance with our international positioning. I also actively participate in the management committee of the Consumer Product Division at L’Oréal. As L’Oréal is the leader in beauty and innovation, my …
This week, Gama takes a closer look at the debut of Coca-Cola Life, a new lower-sugar version of the soft drink slated for launch in the UK this autumn. Life is Coca-Cola’s first major UK brand launch since Coca-Cola Zero in 2006. Positioned as a “lower calorie” cola with 37% less sugar than regular Coca-Cola, Life is sweetened with a combination of standard sugar and the much in-vogue sweetener stevia. …
This week Gama turns its attention to on-the-go drinks and a new launch from Poland that combines the health benefits of fruit with the satiety benefits of cereal – Tymbark Fruktajl Fruit Drink Snack. Fruktajl – coined from the words ‘fruit’ and ‘cocktail’ – is the latest launch from Tymbark, a Polish manufacturer of fruit drinks, juices and fruit products. Sold in 250ml bottles and positioned as an on-the-go ‘snack’, …
This week, Gama casts its eye over a new addition to the long-established Mitsuya Cider range in Japan – Mitsuya Freezing Cider – which is taking chilled shelving to new extremes. Launched by Asahi Soft Drinks, Mitsuya Freezing Cider is a soft drink that blurs the boundaries between chilled drinks and frozen ice pops. The product is designed to be stored and sold at a temperature of -5 Celsius, at …
Gama spoke to Simone Zucchetti, R&D Manager, Amadori. What are your day to day activities as Research & Development Manager? My main activity is to combine the diverse demands of the business into an organic development plan that is aligned to the company’s strategic goals. We are a team of professionals using our experience and passion to offer consumers innovative ideas, working every day to ensure our products our fresh, …
Gama spoke to Hans Bangelmeier, Managing Director, PEZ International. What are your day to day activities as Managing Director? Giving my colleagues the passion and enthusiasm to give their day and their contribution to the organisation a sense of value and purpose. What key trends do you expect to shape food innovation in 2014? The trend is towards regional products that have a clear message for the consumer. Credibility, …
Enhancing the sensory and indulgence appeal of yogurt is the strategy behind a new Brazilian product line featured by Gama this week – Batavo Yogoflan. Marketed with the tagline “as delicious as a dessert, as healthy as yogurt”, Batavo Yogoflan is a further example of how yogurt is increasingly turning to indulgence as well as health in order to appeal to consumers. In opting for ‘healthy indulgence’ positioning, Yogoflan enters …
The confluence of convenience and health & wellness trends in non-alcoholic beverages is Gama’s focus this week, as we take a look at a recent development in the green tea category – Teaforia Shake & Brew Cold Brewing Green Tea Bags. New in the UK, Teaforia Shake & Brew is a concept that allows consumers to drink green tea on the go. Essentially a conventional teabag but with an elongated …
Gama spoke to Brian Sharoff, President of PLMA, ahead of the private label industry trade show in Amsterdam. What are your day to day activities? As president of PLMA, I am responsible for our annual trade shows, conferences, publications, and educational programs. How many people work in the organisation before and during the fair? We have approximately 50 people on our staff in Amsterdam and other major cities. This …
This week Gama looks at a recent attempt to bridge the gap between younger and older male alcohol consumers – Seth & Riley’s Garage Hard Lemon Drink. Launched by Carlsberg in a number of global markets, Seth & Riley’s is the latest in a recent swathe of ‘hard’ alcoholic fruit-based drinks that typically target men. Such drinks provide an alternative for male consumers dissuaded by the more typical fruit-flavoured FABs, particularly …
This week Gama looks at a significant mainstream move for protein enhancement, with the launch of Kraft Philadelphia 2x Protein Cream Cheese Spread. Recently debuted in the USA, Philadelphia 2 x Protein is a new version of the classic cream cheese which, as the name suggests, contains twice as much protein (4g vs 2g per serving) as the standard version. Available in regular and honey flavours, the new product is …
Highlighting the innovation taking place in the craft beer segment, this week Gama turns the spotlight on Er Boqueron, promoted as the world’s first beer to be made from sea water. Recently launched in Spain, Er Boqueron defies convention with its use of a novel ingredient – a sea water product called Mediterranea which made its debut in 2012. Mediterranea is extracted from pure Mediterranean seawater and is designed to …
Today Gama features a new skin care, body wash and hand soap line from the Dial brand in the USA – Dial Greek Yogurt. Tapping into the growing popularity of Greek yoghurt products and the trend towards protein enrichment, the new yoghurt line offers consumers “protein packed yogurt for deliciously soft skin”. Greek yoghurt has been the rising star of the yoghurt category in the USA. By nature thicker and …
The 18th edition of Natural & Organic Products Europe took place this week at Kensington Olympia in London. The show represents a broad cross-section of natural and ethical consumer goods companies and the 2014 event, promoted as “the biggest to date”, attracted over 650 exhibitors from around the world and many thousands of visitors. A recent report from the Soil Association, referenced by Natural & Organic Products Europe, also bore …
Gama spoke to Laura Trivulzio-Huijgen, Global Innovation Manager, Heineken International What are your day to day activities as Global Innovation Manager? I have been at Heineken for more than 12 years, working in different commercial functions across several countries, and what has always energised me is the passion we have for our brands and for our consumers. Focusing on my current role, my clear priority is making sure our innovation …
Gama spoke to April Redmond, Chief Marketing Officer, Kerry Foods. What are your day to day activities as Chief Marketing Officer? My priority is to set the vision, ambition and strategy for Kerry Foods’ successful branded business in the UK, Ireland, Europe and beyond. In particular, I help to build the platforms against which our brands – including Mattessons, Wall’s, Cheestrings, LowLow and Richmond – can thrive. As the expert …
This week, Barcelona once again played host to one of Europe’s leading international tradeshows – Alimentaria. Celebration its 40th outing – and its 20th in Spain – the event attracted 140,000 visitors to the pavilions of the Fira Gran Via in the south of the city, where 3,800 companies exhibited products from all sectors of the consumer goods industry. International exhibitors were reported to be up, perhaps indicating a growing …
From Monday to Wednesday of this week, the great and the good from the UK food and drinks industry gathered at the NEC in Birmingham for Food & Drink Expo. Now into its 20th year, the biannual event saw over 400 companies – ranging from startup brands to the industry’s major names – showcase the latest innovations and ideas from all areas of the food, drinks, packaging and convenience goods …
Gama spoke to Jaime Lobera, Chief Marketing and Sales Officer, Campofrio. What are your day to day activities? In addition to all the strategic work that we carry out in the central offices, together with our in-country teams, I have to ensure the implementation of our business plan in both areas, including the various countries in which we operate. This involves close monitoring of daily sales and the results of …
Gama spoke to Angels Solans, Managing Director, Unilever Food Solutions Spain. What are your day to day activities? At Unilever Food Solutions our goal is to help our clients develop and grow their business. A large part of my work centres on achieving this goal, ensuring that the innovative products we offer clients helps them in these objectives. All of our innovations are aimed at allowing our clients to improve …
Gama spoke to Josep Antoni Valls, Director of Alimentaria, ahead of the show’s 20th edition in Barcelona. What are your day to day activities? The major part of my day to day work is taken up with the strategic direction of Alimentaria Barcelona: meetings with the different areas of the organisation, dealings with institutional stakeholders and clients, project and planning reviews, etc. Specifically, providing direction for and ensuring delivery of …
Gama spoke to Alex Baron, Commercial Director, Panrico. What are your day to day activities? The commercial department has to act as driver for the company and ensure all our activities are aligned, in order to enable the business to develop in a profitable way. What key trends do you expect to shape food and drink innovation in 2014? There are four main trends. Firstly, innovation will be geared …
Gama spoke to Jose Luis Martinez, Communication and Marketing Services Director, Nestle Spain. What are your day to day activities? First of all let me say that I have only been responsible for Communication and Marketing Services since January 2014. So frankly my daily activities right now are focused on catching up. If I had to qualify my day to day work I would say that is diverse and intense. …
Gama spoke to Dietmar Eiden, Vice President Kolnmesse GmbH, following the latest edition of ISM in Cologne. How many staff does it take to make ISM possible? There is a core team of people from different departments who work for ISM year round. When ISM draws nearer more and more people are involved to organise the show itself, the ticketing, the services, security, parking, delivery etc. In the end a …
This week saw the latest installment of the ISM (Internationale Süßwarenmesse) tradeshow in Cologne, where buyers and exhibitors from across the world gathered for the annual confectionery industry showcase. ISM reported a 5% upturn in exhibitor numbers versus 2013, perhaps indicating a gradual return to confidence among confectionery companies after a number years of uncertainty. 1,476 companies representing 68 companies exhibited, compared to 1,402 in 2013. Visitor numbers were stable, …
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