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Gama spoke to Nicolas Trenteseaux, Group Director, SIAL, ahead of the event’s 2018 Paris edition.
What are your expectations for this edition of SIAL?
It’s looking to be a great year for SIAL Paris! For the 2018 edition, 7,200 exhibitors from 110 different countries are expected to attend, along with 160,000 visitors from 194 countries. In 2016, 60% of our exhibitors declared they made 6 months of extra turnover thanks to SIAL. We trust that the exhibitors will be able to develop their export market and see even bigger returns on investment this year. As for our visitors, we hope they’ll find the products they are looking for, and at the same time, find inspiration. Finally, we hope that the media coverage of this edition will remain as influential as it was in previous editions.
What should manufacturers do to be successful in the current economic climate?
Manufacturers need to continue to grow new business with new clients and providers while also keeping on trend with new, innovative products. They should also focus on the consumer’s need for a diverse and quality range of food products.
Read more in the latest issue of Gama News.
