Gama spoke to Yannick Verry, Brand Manager, ahead of the latest edition of Fi Europe.
What are your expectations for this year’s FI Europe?
For Fi Europe 2023, expectations are high as we anticipate the convergence of over 25,000 F&B professionals and 1,400 exhibitors. The goal is to facilitate invaluable connections, showcasing new products, suppliers and solutions. The event’s diverse highlights, including the Future of Nutrition Summit, the Fi Conference, the Sustainability Hub, curated Innovation Tours, Innovation Hub, and the Startup Innovation Challenge, promise a dynamic experience. With specialized areas like the food tech zone, the Tastemakers’ Way featuring the New Product Zone, innovation and emerging technologies in the food industry will take centre stage.
Networking opportunities such as the innovation awards ceremony and the women’s networking breakfast contribute to a holistic and rewarding Fi Europe experience in Frankfurt. The Fi Europe Event Platform serves as a crucial tool for optimizing on-site navigation and engagement. We look forward to fostering meaningful connections and celebrating the innovations shaping the future of the F&B industry.
What key trends are set to shape consumer goods innovation in 2024?
In 2024, consumer goods innovation is poised to be influenced by several key trends. Firstly, sustainability will continue to drive product development, with a focus on eco-friendly packaging and sourcing practices. Health and wellness will play a central role, leading to increased demand for functional and nutritional products. The rise of technology in food will continue to shape the industry. Personalisation will be a prevailing trend, with consumers seeking tailored products and experiences. Lastly, the demand for transparency and ethical practices in supply chains will intensify, reflecting a growing consciousness among consumers. Navigating these trends will be pivotal for staying competitive and meeting evolving consumer expectations in the dynamic landscape of food and beverage innovation.
How are ingredient suppliers evolving to maximise the opportunities these trends represent, and to future-proof their businesses?
Ingredient suppliers are undergoing a significant transformation to seize the opportunities presented by current trends and ensure the longevity of their businesses. Sustainability, a central theme, propels suppliers to source eco-friendly options and align with plant-based and regional product demands. Embracing technology, particularly AI, is vital for efficient production methods that conserve energy and reduce packaging. Circular economy discussions and the shift towards cellular agriculture underscore a commitment to addressing global challenges and resource scarcity. Moreover, in response to the major trends in the food and drinks industry, ingredient suppliers are incorporating natural and regional elements into their offerings. The focus on alternative proteins, clean eating, and functional ingredients necessitates a dynamic approach to cater to evolving consumer preferences. By aligning with these trends, ingredient suppliers position themselves as key contributors to sustainable, innovative, and health-conscious food and beverage solutions.
About Fi Europe
Food ingredients Europe has been uniting the world’s leading food & beverage suppliers, buyers, R&D experts and production specialists for over 35 years. Originally taking place biennially in a major European city, it now operates annually in conjunction with Health ingredients Europe. Each year, it showcases a diverse range of innovative, new ingredients & services and over its lifespan, has welcomed more than 500,000 people through its doors.
https://www.figlobal.com/fieurope