Belgium: Monoprix to open first store in the country

French retailer Casino Group has announced the opening of a new store in Belgium under the convenience store banner Monoprix, the first one in the country.

According to sources, the new store will be located in the centre of Waterloo, where Transversale – the firm’s master franchisee – has already collected a permit from local authorities to open the business.

The new store is planned to operate in a 3285 sq. mt. location, where a AS Adventure store was previously located. It will feature a range of food, textiles, decoration, beauty products, with a focus on quality and fresh products.

The group plans to invest €700 million ($763 million) in Monoprix by 2028. In France, the store’s current network extends to 600 stores, with a combined revenue of over €5 billion ($5.4 billion).

Source: ESM / Monoprix