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Gama spoke to Danila Brunner, Director of Biofach / Vivaness, ahead of the latest edition of the organic consumer goods tradeshow.
What are your expectations for this edition of Biofach?
After the one-off BIOFACH and VIVANESS Summer Edition 2022, we are looking forward to seeing the organic sector again from 14th to 17th February 2023. We expect over 2,700 exhibitors for the combined BIOFACH and VIVANESS trade fair from more than 90 countries.
In the Congress as well as in the trade fair halls, we will once again speak personally and together push topics to another level. Exhibitors and visitors will meet, try out products and engage in conversation. For networking, participants can also use the digital extension of BIOFACH and VIVANESS and make contacts, arrange appointments or get an overview. With a valid ticket, these functions are available via web browser as well as via the app.
How is the organic sector in Europe evolving to attract new consumers, and to weather political insecurity, supply chain challenges and other headwinds?
The consequences of the coronavirus crisis and the effects of the war in Ukraine, as well as species extinction and the climate crisis, are exacerbating social and economic tensions worldwide. And although organic strengthens food security with its drive for a circular economy, reduced dependence on external inputs and strong regional value chains, conventionally-produced food is often still cheaper. Current food pricing takes the “polluter pays” principle and turns it upside down, making environmentally-harmful products “cheaper” than they actually are, to the detriment of the livelihoods of future generations. Together with our partners IFOAM and BÖLW we have directed the focus of the BIOFACH Congress on to a highly relevant topic: “Organic. Food Sovereignty. True Prices.” We want the community to come together and think about solutions, discuss them, and pave the path for a transformation of the food sector, and we are pleased that with BIOFACH we provide a framework for this exchange.
What other key trends do you expect to shape innovation in the organic sector 2023?
At BIOFACH we are noticing a strong increase in the area of Plant-Based Nutrition as well as reduction and change in packaging. For 2023, for example, we have the VEGAN World of Experience, which we are designing for the first time together with our new partners VegOrganic and AöL. Here, participants can expect to see a wide variety of plant-based products and an exciting supporting programme focusing on vegan nutrition, such as cooking demonstrations. In our Unpacked section, trade visitors will find a variety of solutions for the retail trade. On the first day of the combined trade fair, we will also publish the trade fair trends, which can be discovered in the trade fair halls, at the Innovation Stand, and among the Newcomers.
About Biofach
Be there when the organic community comes together once more at the world’s leading trade fair for organic food in Nuremberg from February 14-17, 2023. Regional, national and international stakeholders from the entire value chain will meet here – people who share the same values and are joining forces to forge a more sustainable future.
