Gama spoke to Dietmar Eiden, Vice President of Trade Fair Management at Koelnmesse, ahead of the 2017 edition of Anuga.
What are your expectations for this year’s Anuga?
“Fully booked exhibitions halls and shopping baskets full to the brim” – that’s how we announced the upcoming Anuga in our preliminary report. And this year’s Anuga will welcome a record number of exhibitors, with more than 7,200 exhibitors expected in Cologne in October. Again, the exhibitors come from about 100 countries, 89% of them from abroad.
Our acclaimed concept “10 trade shows under one roof” has been updated. The newly formed Anuga Hot Beverages has been an instant success, while the re-shaped Anuga Bread & Bakery will showcase a wider international range than ever. And the new Anuga Culinary Concepts bundles together the activities of the out-of-home market in a new way, offering ideas, concepts and networking opportunities for buyers who are seeking inspiration for their catering business. All of Anuga’s 10 trade shows will have their own identity and a strong profile, as well as being clearly defined and easily accessible.
Read more about Anuga in the July / August issue of Gama News.