Gama spoke to Saeed Al Mansoori, Executive Director of Capital Events LLC at ADNEC Group, ahead of the 2021 edition of SIAL Middle East.
What are your expectations for the 11th edition of SIAL Middle East?
We are very much looking forward to the 11th edition of SIAL ME and welcoming people to ADNEC once again.
The event is the perfect platform for both exhibitors and buyers to meet and discuss the latest in the food, beverage and hospitality industry.
This edition will feature four incredible features including the Hosted buyers programme, UAE National Coffee Championships, SIAL Innovation and the inaugural World Gourmet Show – Abu Dhabi.
Dates will have a strong focus again this year with the return of the Abu Dhabi International Date Palm Exhibition (ADDPE). As the only event of its kind for the date fruit in the world, the ADDPE will see more than 80 local and international exhibitors and experts from the date sector.
We are excited to be showcasing country pavilions from Italy, Poland, Turkey, Iran, Malaysia, Libya, Morocco, Sudan, Egypt, Jordan, France, Namibia, China, Slovakia, Belgium and more.
What should manufacturers do to be successful in the current economic and social climate?
After the global pandemic, manufacturers are having to re-look at how they manage and operate their businesses including a reassessment of their business plan. Manufacturers need to continue to grow new business with new clients and providers while also keeping on trend with new, innovative products.
What key trends do you expect to shape food and drinks innovation in 2021?
The pandemic has led to changes in consumer behaviour, due to being home for the better part of 2020 and a new set of preferences, habits and food and beverage expectations have been formed. Off the back of the uncertain times of the pandemic, we have seen consumers seek comfort in foods that remind them of home. Things like make-at-home meal kits and more sophisticated ingredients from artisan food producers have become a key trend that is set to continue.
Plant-based foods are still the most common food trend with meat and dairy substitutes being the strongest ongoing trends and the pandemic has only pushed meat and dairy substitute product growth.
Customers are also showing a continued interest in sustainability and transparency and want more options when it comes to both packaging and ingredients, and this will also be a furthered trend for 2022. There is a need for transparency around food being organic or additive-free, and companies need to show consumers they produced food sustainably and humanely.
About SIAL Middle East
Under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister, Minister of Presidential Affairs and Chairman of The Abu Dhabi Agriculture & Food Safety Authority (ADAFSA), the eleventh edition of SIAL Middle East, the exclusive regional food, beverage and hospitality trade event, will run from 7th to 9th December 2021 at the Abu Dhabi National Exhibition Centre (ADNEC).
The event is organised by ADNEC, in collaboration with Comexposium and with a strategic partnership with The Abu Dhabi Agriculture & Food Safety Authority, and is expected to draw the participation of over 1,000 exhibitors, more than 30 country pavilions and over 20,000 industry experts from more than 50 countries.